Marketing and Brand Advisor

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China The Fred Hollows Foundation Full time
Career Opportunities: Marketing & Brand Advisor (2184)
  • Do you want to do work that really matters? Help us end avoidable blindness
  • Full time, Permanent Role based in Hong Kong
  • Closing Date: Thursday the 20th of March 2025
  • We will be reaching out to candidates prior to the advert closing date, please apply as soon as possible

ABOUT THE FRED HOLLOWS FOUNDATION

The Foundation is an international development organisation working to prevent blindness and restore sight. We continue to carry on the legacy of Professor Fred Hollows, who believed every person had the right to quality eye care, no matter where they live. The Foundation has grown to work in more than 25 countries throughout Africa, South Asia, Southeast Asia, the Middle East and the Pacific, as well as Australia. The Foundation has restored sight to more than 3 million people worldwide. We have an ambitious five-year strategic plan that aims to take us even closer to realising our vision of a world in which no person is needlessly blind or vision impaired and Indigenous Australians exercise their right to sight and good health.

THE OPPORTUNITY

As steward of the Foundation's brand in Hong Kong, China PRC and Singapore, the Marketing & Brand Advisor will be responsible for designing, coordinating and implementing marketing and brand efforts in the region. This includes cultivating and overseeing media relations, supporting fundraising initiatives including events, and copywriting and editing. The Hong Kong-Singapore Marketing & Brand Advisor will be a key member of The Foundation's global brand professional network.

KEY RESPONSIBILITIES

  • Developing and executing comprehensive marketing, media and brand strategies to enhance the organization's presence in Hong Kong, China, and Singapore to drive awareness and donations.
  • Collaborating and supporting fundraising activities (ATL and BTL) in the Hong Kong and Singapore markets, ensuring alignment with overall organizational goals and delivering key messages.
  • Analyzing the effectiveness of marketing and brand initiatives and optimizing return on investment.
  • Maintaining consistency in messaging and branding across various platforms; and ensuring that content is compelling, informative, and aligned with our fundraising and advocacy activities.
  • Providing essential media resources to support The Foundation's media engagement efforts in Hong Kong, China, and Singapore.
  • Overseeing website content, ensuring it is up-to-date and aligned with brand messaging and supports fundraising efforts.
  • Be a voice for Hong Kong, China, and Singapore in strategic brand decisions.

WHAT YOU'LL NEED TO SUCCEED

  • Understanding of fundraising strategies and experience in supporting fundraising campaigns and initiatives.
  • Ability to measure and evaluate the effectiveness of marketing and brand strategies and campaigns using analytics tools.
  • Proficiency in written as well as spoken Cantonese & English is a must, Mandarin fluency is preferred.
  • Experience in drafting, editing, and copyediting articles and production for various platforms, including social media, websites, press releases, news articles, reports, newsletters, and e-newsletters.
  • Understanding of the cultural nuances in brand and communication with Hong Kong, China, and ASEAN to tailor messaging appropriately.
  • Familiarity with digital marketing strategies, including social media management, email marketing and web-article uploading.
  • Proficiency in design tools (e.g. Canva, Adobe Creative Suite) for creating graphics and layouts.

How we recognise your contribution

Through our internal programs and employee benefits we aim to create an environment where you will feel supported and empowered. Whether your focus is on continuous learning, professional development or finding an environment which enables you to thrive while balancing family or personal commitments, we have a range of programs in place to support you.

Please apply directly via the "Apply" Button, applications should include a copy of your CV as well as a cover letter addressing the "key responsibilities" and "what you need to succeed" sections of the advert.

Applications Close: Thursday the 20th of March 2025

The Fred Hollows Foundation is committed to protecting the rights of children and community partners in all areas where we work. Applicants are advised that The Foundation reserves the right to conduct police checks and other screening procedures to ensure we maintain and promote a child safe environment.

Please note: We will not be accepting CV's via agencies for this role.

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