Manager, Consumer

Manager, Consumer & Shopper Experience Planning, Authentic Tea House Elevate your marketing career with The Coca-Cola Company as a Manager in Integrated Marketing Experience. We're not just the beverage industry giant; we're also a forerunner in building robust brand presences across all media connection points. Here, your expertise in digital strategies, media execution, and brand perception management will be pivotal in augmenting our expansive brand portfolio and driving business growth. We are seeking a forward-thinking candidate who thrives in the analysis of media consumption, optimization of marketing investments, and who is driven to innovate in the digital space. What You'll Do for Us: Support the crafting and execution of our marketing strategies for Authentic Tea House and portfolio activations, ensuring they resonate across all consumer connection points. Leverage data analytics to enhance marketing efficiency across media channels, especially to drive close loops. Drive effective marketing initiatives, working closely with brand teams, commercial partners, franchise team and external partners. Conduct competitive analysis, continuously adapting strategies to sustain a leading edge in our marketing efforts. Design and manage targeted content for campaigns and customer activations, overseeing the commercialization process for product launches. Keep a stringent watch over the marketing budget, ensuring optimal expenditure and ROI on marketing initiatives. Requirement & Qualifications: Bachelor's degree in Marketing or related field. 6+ years experience in driving innovative marketing improvements, balancing immediate & long-term priorities. Capability to execute and deliver quantifiable results, with a knack for importing and exporting good ideas that contribute to business development. Skilled in developing strategic branding positions and nurturing customer relationships while balancing financial and marketing analytics. Experience in portfolio management and revenue management (understanding OBPPC). Proficient in utilizing marketing assets and strategic partnerships to bolster connections with customers and consumers. What We'll Do for You: Provide an exciting opportunity to lead digital initiatives and campaigns that make a profound impact on our brands' presence and market share. Support continuous professional development by encouraging innovation and leveraging insights to fuel your marketing strategies. Offer an environment where your creativity can be honed, creating compelling content and campaigns that captivate our customers and consumers alike. Skills: Brand Development, Digital Marketing Optimization, Market Segment Analysis, Media Planning, Strategic Digital Marketing Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. #J-18808-Ljbffr