Brand Supervisor

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing

Social media & branding

  • Develop and execute daily social media strategy, focusing heavily on X, to boost engagement and brand visibility.
  • Create, curate, and schedule compelling content that ties into trending discussions, audience behaviors, Web3 mentalities with OKX's messaging.
  • Plan and execute viral-worthy engagement initiatives (e.g. AMAs, polls, challenges) to grow followers, boost engagement, and position OKX as a thought leader.
  • Monitor social media channels, respond to audience interactions, track performance metrics, iterate strategies and report on ROI to refine content and campaign approaches.

Team collaboration

  • Work closely with marketing, product and other Web3 teams to align social media efforts with company's broader goals.
  • Bring fresh, creative ideas to the table during brainstorming sessions and cross-functional projects.

Executive support

  • Manage executive administrative tasks, including scheduling business meetings and organizing travel.
  • Plan and coordinate company events, ensuring all logistics are handled smoothly.
  • Anticipate needs, handle confidential tasks with discretion.
What We Look For In You

Bachelor's degree in Marketing, Communications, or a related field preferred.

2-3 years of experience in social media management, branding or digital marketing, preferably in tech/crypto/Web3.

Proficiency in Mandarin, Cantonese, and English (written and spoken) is required.

Proven ability to produce engaging social media content, with a knack for spotting trends and audience behaviors. Portfolio of successful campaigns will be a plus.

Skill in crafting punchy tweets, threads, and creative briefs for visuals and videos that resonate with crypto-native audiences.

Thrive under pressure, pivot strategies quickly, and deliver high-quality work in a fast-moving industry.

Curious, creative, and unafraid to experiment. A self-starter who balances independence with teamwork.

Nice to have

Sound understanding of crypto culture, trending topics, and audience psychology. Ability to speak the language of DeFi, Meme, or blockchain ecosystems.

Experience using social analytics tools (e.g. Hootsuite, Sprout Social).

Network within Web3 communities or influencers.

Benefits
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process
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