Product Marketing Manager

23 hours ago

hong kong, Hong Kong SAR China Space Executive Full time

Senior Consultant – FinTech & Digital Assets About the Company The client is a leading global player in the digital assets ecosystem, offering one of the most comprehensive suites of blockchain products and services in the industry. With a user base exceeding 100 million worldwide, our platform empowers individuals and institutions to access secure, efficient, and intelligent digital asset solutions. Our mission is to accelerate the growth of the digital assets industry, which we believe represents the future of finance. If you’re looking to work on cutting‑edge initiatives in a fast‑paced environment alongside domain experts who share a vision for financial innovation, this is the place for you. What You’ll Do Develop and execute strategic go-to‑market (GTM) plans for new product launches. Gain a deep understanding of product goals, target users, and key differentiators to inform GTM strategies. Propose and deliver launch strategies that align with business objectives and drive market growth. Identify and leverage suitable marketing channels—including social media, PR, influencer collaborations, and events—to maximize product visibility and impact. Design and manage end-to‑end marketing campaigns to drive product engagement and adoption. Oversee creative asset development, content rollout, and community engagement across platforms. Use data and analytics to measure campaign effectiveness and continuously optimize performance. Brand Consistency & Storytelling Ensure consistent brand messaging across all marketing initiatives and materials. Develop compelling narratives and content strategies that communicate the product’s value proposition effectively. Data Coordination & Performance Analysis Coordinate data collection processes to generate accurate, actionable insights. Produce regular performance reports with recommendations for future campaign and product improvements. What You’ll Need Experience: 6+ years in product marketing, with a strong focus on go‑to‑market strategy and new product launches. Experience in a creative agency is a plus. Languages: Proficiency in both English and Chinese. Skills: Excellent multitasking and communication skills; proven ability to collaborate across regions and manage multiple stakeholders. Industry: Experience across fintech/crypto/B2C internet companies. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Financial Services and Technology, Information and Media #J-18808-Ljbffr

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