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Product Marketing Manager
2 weeks ago
Your Impact (Position Overview) In this role, you will be responsible for developing a comprehensive 360‑marketing plan, defining product positioning, and creating compelling marketing programs to drive product awareness, adoption, and revenue growth. The position demands a strong understanding of product marketing methodologies, excellent communication skills, a proven track record of successfully launching and growing products in a dynamic market, and experience in developing integrated marketing strategies. A critical aspect of this role is close collaboration with various marketing functions to ensure alignment and seamless execution of marketing initiatives. The Product Marketing Manager will work closely with cross‑functional teams to ensure alignment across all initiatives. Job Responsibilities Market Analysis & Customer Insights Identify market trends by analyzing industry reports and monitoring competitor activities, staying ahead of changes and opportunities. Develop a deep understanding of our target audience and buyer personas by conducting primary research and analyzing customer data to identify motivations and pain points. Translate insights into actionable product positioning and messaging by creating clear, concise narratives that highlight the benefits most relevant to different customer segments. Product Positioning & Messaging Define and articulate the unique value proposition of our products, emphasizing differentiation from competitors and communicating key advantages to customers. Develop compelling messaging that resonates with our target audience, tailoring language and tone to various channels and customer segments. Create and maintain product positioning documents, messaging frameworks, and sales enablement materials, ensuring consistency and accuracy in all communications. 360-Marketing Plan Development & Execution Develop a comprehensive 360‑marketing plan encompassing all aspects of the marketing mix, including digital marketing, content marketing, social media, public relations, and events. Collaborate with other marketing functions to provide clear direction, leading efforts to ensure alignment with overall marketing objectives. Cross‑Functional Collaboration Work closely with other marketing functions to ensure alignment and cohesive execution of marketing initiatives across all channels, participating in regular meetings and sharing insights. Ensure alignment across all marketing channels and activities, maintaining consistent brand messaging and optimizing the customer experience. Go‑to‑Market Strategy & Execution Develop and execute comprehensive go‑to‑market plans for new product launches and existing product enhancements, defining target markets, pricing strategies, and promotional activities. Collaborate with cross‑functional teams, including product management, sales, and training, to ensure successful product launches, coordinating activities and managing timelines. Manage product marketing budgets and track KPIs, monitoring spending and analyzing results to optimize ROI. Profile Your Competencies and Experience Communication and Interpersonal Skills : Exceptional written and verbal communication skills, with the ability to clearly articulate complex information to diverse audiences. Strong interpersonal skills, including presentation, active listening, and influence within cross‑functional teams. Organizational and Problem‑Solving Skills : Excellent organizational skills, ability to manage multiple projects simultaneously, prioritize tasks, and develop creative solutions to complex issues. Analytical Skills : Strong analytical skills, ability to interpret data, identify trends, and draw meaningful insights, proficiency in data analysis tools. Creativity, Adaptability, and Learning Agility : Creative thinking, willingness to experiment, adaptability, flexibility, and passion for continuous learning. Project Management Skills : Ability to plan, execute, and monitor marketing projects in fast‑paced environments, ensuring timely, on‑budget completion and measurable outcomes. Strategic & Integrated Planning : Development of comprehensive marketing strategies aligning with business objectives, managing budgets, and optimizing ROI. Product & Marketing Acumen : Deep understanding of product marketing principles, market research, competitive analysis, go‑to‑market strategy, and launch management. Experience : University qualification in Marketing or related field with 5+ years in marketing, preferably in luxury or high‑end consumer goods. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Central & Western District, Hong Kong SAR #J-18808-Ljbffr
