GroupM | Senior Planner

Essencemediacom is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Planner / Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our local & regional clients. As part of career growth, there will be opportunities to work on integrated campaigns as well.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Associate Business Director.

3 best things about the job:

• You will work on various accounts which will challenge your critical thinking & creative ideations.
• Having fun whilst learning on the job from the best people in the industry.
• Dare to be different to stand out from the crowd & strive to succeed.

• You should be familiar with our proprietary tools & standard industry tools and team/account process.
• You should be able to come up with media recommendations, in consultation with the Business Director / Planning Director and handle day-to-day client queries on the media recommendations.
• You should understand and be able to handle the internal processes in GroupM & Essencemediacom in terms of planning, invoicing, and activations etc.
• You should have mastered client reporting and tracking of booked media.
• You would have confidently presented media recommendations to clients face-to-face.
• You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses, and understand how they work.
• You should have built a comfortable rapport with your team members and your clients.

• You should have gained full knowledge/overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives.
• You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests.
• You should have participated in new business pitches.

• Day-to-day client servicing and relationship management.
• Work with various teams internally to support the client’s requests and manage campaign executions.
• Coordinate with local Essencemediacom offices on campaign planning with APAC markets.
• Offline campaign planning, including Print, OOH, to support entire campaign recommendation.
• Digital & social display campaign planning, implementation, and optimisation, along with integration with the wider comms.
• Deployment of best-in-market targeting & tracking tools.
• Extract, report & analyse clients’ digital campaign performance.

• Graduate degree relating to business/marketing/communication.
• 2-3 years’ experience in media planning/digital media, preferably in a media agency.
• Excellent in spoken and written English & Chinese (both Cantonese & Mandarin).
• Experience and knowledge on SEM are a plus.
• Experience with ad serving tools such as Sizmek & Double Click.
• Rigorous & comfortable with numbers.
• Sensitive to numbers and great knowledge of Excel & PowerPoint.
• Comfortable with meeting clients & great presentation skills.
• A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital.
• You are a team player with good interpersonal skills, and you thrive in an energetic and fast-paced environment.
• Candidates with less experience will be considered as Planner.

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at
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About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.