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Assistant Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Mox Bank Full time

Mox is built by and for the ones who aspire to live life to the fullest – we call them Generation Mox The name Mox reflects the endless opportunities we can create, - Mobile eXperience; Money eXperience; Money X (multiplier), eXponential growth, eXploration… it's all up for us to define together.

Why Mox

Everything at Mox – from our products, features, to rewards – is designed based on customer research, tailor made for your needs. We care about what customers care about, especially in data security and privacy. Data ethics is core to everyone here at Mox. Mox rewards you with an array of banking and lifestyle benefits. Who says banking can't be fun?

What we are looking for?

We're looking for a passionate marketer to bring to life marketing initiatives that will power exponential business growth at Mox, a virtual bank in Hong Kong backed by Standard Chartered in partnership with PCCW, HKT and Trip.com. With 650,000 customers since our launch in September 2020, you can be part of a team set to reimagine banking, with the goal of becoming the global benchmark in digital banking.

Responsibilities

  • Be responsible for marketing initiatives to drive growth for our deposit, investment, and insurance products, working in close collaboration with Product and other Marketing Teams to plan and execute campaigns to meet business goals.
  • Executing marketing materials through fulfilment of rewards, taking cross-team leadership when appropriate to ensure thorough, end-to-end implementation of campaigns and projects.
  • Support other Marketing Teams to execute initiatives that will advance the Mox brand and how we deepen engagement with our customers.
  • Ensure deliverables are accurate, meet expected standards, and compliant to all applicable regulation and governance processes.
  • Help shape and deliver the overall marketing experience, from the advertising to data driven automated communications, or even creating new in-app engagements to offer customers a better and simpler banking experience.
  • Actively monitor campaign performance, provide regular reports, and identify optimisation opportunities.
  • Track and manage assigned budgets.
  • Stay abreast of emerging trends and translate those opportunities into potential marketing activities.

Requirements

  • University graduate with 5+ years of consumer marketing experience in Hong Kong. Less experienced candidates may be considered for the role of Senior Marketing Specialist.
  • Experience in banking or financial services will be beneficial.
  • Know what is great storytelling and how to deliver it through digital marketing. Hands-on experience with Salesforce Marketing Cloud will be a plus.
  • Attention to detail, comfortable with ambiguity, with a flexible mindset able to work under a both a fluid plus fast-paced business and market environment.
  • Excellent written and verbal communications in both Chinese and English.

All personal data provided by applicants will be used for recruitment and other employment-related purposes only. Personal data of unsuccessful applicants will be erased within 24 months of rejection of the applicant's application.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Banking

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