Head of Marketing

2 days ago

hong kong, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

Join to apply for the Head of Marketing role at BOC Group Life Assurance Company Limited The incumbent will be leading a team to develop and manage all product marketing programs in line with the company's marketing strategy. In addition, he/she will also assist to boost the company’s reputation and drive marketing campaigns from idea generation to execution. Job Responsibilities Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our advertising campaign site and social media platform that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust communications and advertising campaigns accordingly Job Requirements University graduate in Marketing or related disciplines 12 years / above of relevant experience gained in life insurance companies Growth mindset and customer‑centric Creative and good business acumen with excellent marketing skills Independent, mature, self‑initiated and business oriented Good planning and analytical skills Strong communication skill and risk awareness Strong project management or advertising marketing campaign skills Strong problem‑solving ability, including metrics‑driven thinking Able to work under pressure Good command of both spoken and written English and Chinese Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at BOC Group Life Assurance Company Limited by 2x #J-18808-Ljbffr

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