Head of Marketing

4 days ago

Hong Kong Island, Hong Kong SAR China RockX Full time

Bedrock is a cutting‑edge multi‑asset liquid restaking protocol designed to revolutionize the staking landscape. We offer unparalleled flexibility and optimized rewards by supporting a diverse range of blockchain assets, including Ethereum (uniETH), Bitcoin (uniBTC), and IoTeX. Our innovative platform provides instant liquidity, allowing users to seamlessly stake and restake their assets while enjoying high-yield opportunities. At Bedrock, we leverage strong partnerships with leading DeFi protocols like EigenLayer, Babylon, Pendle, Linea, and Arbitrum to offer boosted rewards and exclusive incentives, such as Bedrock Diamonds. Our platform integrates smoothly with major DeFi ecosystems, providing users with a wide array of financial opportunities and advanced staking strategies. We pride ourselves on our user‑centric design, ensuring a secure, transparent, and user‑friendly staking experience. Our intuitive interface makes it easy for users to navigate the complexities of multi‑asset staking and maximize their returns. As a team, we are committed to driving innovation in the blockchain space. We value collaboration and work closely with top‑tier projects to enhance our ecosystem and deliver the best possible staking solutions to our users. Role Overview: The Head of Marketing defines and drives the overarching marketing strategy, ensuring narrative consistency, brand integrity, and campaign excellence across all touchpoints. This role plays a pivotal position in shaping public perception, steering high‑stakes communications, and forging strategic partnerships. The ideal candidate combines deep narrative intuition with operational execution, able to set the rhythm for both long‑term brand building and fast‑response marketing in a dynamic Web3 environment. Key Responsibilities: Define and lead marketing strategy aligned with product and company milestones. Shape brand tone and own the narrative, brand tone, and voice across campaigns, content, and partnerships. Represent the Bedrock externally in AMAs, interviews, and ecosystem relationships. Coordinate across BD, product, and community teams to launch major initiatives. Translate strategy into hands‑on execution across campaigns, product launches and market expansion. Stay ahead of market narratives and define voice amplification strategies across Web3 KOLs and media. Skills and Qualifications: More than 5 years of experience in marketing or communications, with over 2 years in Web3 preferred. Strong understanding of Web3 narratives, media dynamics, and user communities. Demonstrated ability to lead multi‑disciplinary teams and drive execution. Excellent storytelling, strategic thinking, and public speaking skills. Seniority level Executive Employment type Full-time Job function Consulting, Business Development, and Research Industries IT Services and IT Consulting #J-18808-Ljbffr

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