Press & Social media Manager

5 days ago

Hong Kong Island, Hong Kong SAR China Excuse My French Full time

Position Overview The role requires leading our Influencer & VIP Relations from Hong Kong with the French & local community. Our Influencer & VIP team works closely across Excuse my French to support overall French and Locals PR, marketing and brand initiatives. The ideal candidate has excellent working relationships in place with micro to macro influencers, VIPs, talent management and publicists. Candidate will have to communicate with our French suppliers digital team and press daily (mostly in French). Key Responsibilities Develop and execute PR and influencer marketing strategies tailored to the Hong Kong market. Pitch stories and product launches to relevant media. Manage VIP relations, including gifting programs and exclusive activations. Monitor campaign KPIs and provide insights to optimize future initiatives. Manage PR and influencer marketing budgets effectively. Stay current on Hong Kong social media trends. Identify and manage influencer collaborations and gifting campaigns. Develop meaningful relationships with creators who reflect the brand identity. Collaborate with central marketing teams to ensure consistent brand messaging. Provide translation support for website content, newsletters, and social media ads. Organize press events, appointments, and showroom activations. Prepare press kits, lookbooks, and editorial tools. Ideal Candidate Native French speaker with extensive experience in managing press and social media strategies for luxury brands. Skilled in conveying authentic French brand values—elegance, craftsmanship, and cultural heritage—through press campaigns and social media content. Proven ability to build strong relationships with French partners, local media, and the French‑speaking community, ensuring the brand’s core identity is communicated consistently and authentically in France and internationally. Adept at creating compelling narratives that resonate with both French audiences and global stakeholders, reinforcing the brand’s commitment to French savoir-faire and refined aesthetics. What We’re Looking For 3-5 years of experience in PR, influencer marketing, or communications within fashion or lifestyle industries. Deep understanding of Hong Kong social media platforms, digital trends, and consumer behavior. Excellent relationship‑building skills with the ability to develop authentic connections with influencers and partners. Strategic thinker with proven success managing impactful PR and influencer campaigns. Strong project management abilities with exceptional attention to detail. Passion for the fashion industry and alignment with Excuse my French brand values and aesthetic. Proactive and entrepreneurial mindset with the ability to work independently. Fluency in either French and English is required. Strong writing skills, with attention to detail in tone and grammar. #J-18808-Ljbffr

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