Senior Public Relations Manager
4 months ago
Senior Public Relations Manager (Mandarin Speaker)
Client Description
Our client, a Hong Kong and China listed food company with presences in 12 countries, is urgently seeking a Senior Public Relations Manager to join their expanding team.
Job Description
- Responsible for setting up public appearances, handling conflicts, and keeping the public updated on vital company information.
- Develop marketing and promotional strategies and formulate the framework and program to support the company.
- Cultivate a positive presence in trade media through releases, contact, and responsiveness to inquiries/requests.
- Maintain clear and consistent communication.
- Develop materials on complex issues.
- Develop and cultivate relationships with external audiences.
- Liaise with PR agencies, media, and production houses.
- Handle special media inquiries.
- Recommend and implement initiatives that improve the public's perception.
Job Requirements
- University graduate in Journalism, Marketing, or Communications.
- At least 8 years of PR agency or in-house experience.
- Excellent communication and presentation skills.
- Excellent writing and editing skills.
- Solutions-oriented self-starter with the desire to grow.
- Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions.
- Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities.
- Experience in developing and executing corporate PR campaigns and crisis/issue management.
- Solid expertise in creating and implementing media outreach and response strategies for both offline and online media.
- Proficiency in managing the creation of PR materials, PR tools, PR measurement, and social media tools.
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