Marketing Lead

HOW MIGHT YOU DEFY IMAGINATION Amgen is one of the worlds leading independent biotechnology companies. For over 4 decades Amgen has pioneered biotechnology breakthroughs to bring state‑of‑the‑art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has also invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Marketing Lead Cardiovascular in Hong Kong. What you will do Reporting to the Business Unit Lead General Medicine, the candidate is accountable for: Work cross‑functionally to ensure the benefits to patients offered by Amgen CV brand can be optimized. Devising and implementing marketing plans in line with global / regional guidance to build the CV brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. Key Responsibilities Develop CV portfolio LRS annual budget planning and provide inputs on team resources allocation. Connect with Global / SEA cross‑functional team to provide local market updates and review business performance. Lead the Country Brand Team to develop and implement the annual Country Brand Plan / Local Product Strategy (LPS) in full congruence with regional guidance. Propose national budget sales target and obtain the agreement with GM. Oversee the CV teams forecast exercise by collaborating with supply chain and finance manager. Lead and monitor the execution of promotional activities (detail aids message scripts advertising congresses etc.) in line with regional guidance and the approved local plan. Engage and enable (provide training appropriate materials etc.) salesforce to achieve brand aspiration (cycle and product meetings). Manage CV team OSE budget to ensure management result can be achieved. Track and report brand performance regularly based upon the agreed KPIs included in LPS or other commercial plans. Cross‑Function Collaboration Partner with the local medical lead to optimize the brand performance (goals of clinical trials KOL development etc.). With the support from Value Access & Policy coordinate CV marketing team to formulate (VA&P): Product price strategy and product access plan. Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs) plans. Align on advocacy plan. External Stakeholder Management Build network with key external stakeholders to promote Amgen's core values and key messages from the CV portfolio. Identify new business opportunities develop business cases and plans for securing resources to realize the potential of the opportunities. Compliance Ensure all activities campaigns and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices. What we expect of you Qualifications Minimum of 10 years of experience in industry with at least 6 years of experience in marketing function. Experience in digital marketing or Omnichannel marketing. Financial and budgeting skills and experience. Computer skills (MS Office programs). Fluency in English both oral and written communications. Proficiency in Cantonese. What you can expect of us As we work to develop treatments that take care of others so we work to care for our teammates professional and personal growth and well‑being. Vast opportunities to learn and move up and across our global organization. Diverse and inclusive community of belonging where teammates are empowered to bring ideas to the table and act. Generous Total Rewards Plan comprising health finance and wealth work / life balance and career benefits. Equal Opportunity Statement Amgen is an Equal Opportunity employer and will consider you without regard to your race color religion sex sexual orientation gender identity national origin protected veteran status or disability status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation. Apply now for a career that defies imagination. In our quest to serve patients above all else Amgen is the first to imagine and the last to doubt. Join us. #J-18808-Ljbffr