Marketing Specialist, Asia Pacific – Application

3 days ago

Hong Kong Island, Hong Kong SAR China Thales Full time

Marketing Specialist, Asia Pacific – Application & Data Security Location: Hong Kong Kowloon, Hong Kong Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. We work across aerospace, cybersecurity, digital identity, and more, building solutions we all trust for data and application security. Key Responsibilities Support execution of regional and field‑led campaigns relevant to specific target audiences in Asia Pacific through various channels and tools. Organize events and associated campaigns such as webinars, user groups, workshops, and tradeshows. Collaborate with channel marketing managers to support key partners' co‑marketing activities. Partner closely with BDR to ensure lead handoff and follow‑up. Plan and develop localized content for marketing campaigns, activities, and events – internal and external – including social media posts, email, brochures, newsletters, etc. Coordinate requirements for promotional material and support localized, market‑relevant copywriting, artwork, and content for events and digital media. Plan and implement social media campaigns and post marketing updates through social channels, aligned with global guidelines. Track KPIs, analyze campaign performance, and optimize ROI using tools like Marketo, SFDC, and Power BI. Deliver regular reports on lead flow, program performance, and pipeline impact, ensuring data‑driven decision‑making by analyzing trends, lead quality, and campaign effectiveness. Conduct market research on industry trends, competitor analysis, cybersecurity breach, compliance, and regulations to support marketing strategies. Requirements 3+ years of experience in event or digital marketing, demand generation, or channel marketing, preferably with a B2B technology vendor. Proven success in event management, digital campaigns, and partner marketing. Highly proficient written and verbal communication skills in English; proficiency in other APJ languages is a strong plus. Agile, results‑driven, and collaborative, managing multiple projects in a fast‑paced environment. Proficiency in graphic design and AI marketing tools is a strong plus. Experience with SFDC, Marketo, Power BI, or similar tools is a plus. What we offer Opportunity to gain hands‑on experience in the cybersecurity industry. Exposure to the APJ cybersecurity market. Mentorship and guidance from experienced professionals. Opportunity to learn and shadow different marketing functions, subject to workload. At Thales, we foster a workplace where respect, trust, collaboration, and passion drive everything we do. You’ll feel empowered to bring your best self, thrive in a supportive culture, and make a difference in a safer, greener, and more inclusive world. Employment type: Full‑time #J-18808-Ljbffr

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