Chubb Life HK: Manager, Customer Segmentation

2 days ago


Hong Kong Island, Hong Kong SAR China Chubb Life Full time

Overview Chubb Life HK: Manager, Customer Segmentation Location: Hong Kong, Hong Kong SAR Salary: HK$40,000.00 - HK$60,000.00 per month Employment type: Full-time Responsibilities Oversee the development of advanced customer segmentation models to personalize campaigns effectively. Leverage data analytics to identify key customer needs and opportunities for engagement. Develop a structured cross-selling and upselling framework based on customer needs. Create personalized product recommendation models using predictive analytics. Design and implement bundled policy offerings with clear value propositions. Establish a member-get-member (MGM) program with appropriate incentives. Track cross-sell conversion rates and CLTV uplift monthly. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. At least 6 years of experience in CRM, customer segmentation, or data analytics roles. Strong understanding of customer engagement strategies, CRM systems, and data analysis. Excellent communication, interpersonal, and project management skills. Ability to work in a fast-paced environment and meet deadlines. Proficiency in CRM software including SalesForce, and data analysis tools. #J-18808-Ljbffr



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