Marketing Coordinator

3 days ago


Hong Kong Island, Hong Kong SAR China Rove Concepts Full time

Responsibilities Own our everyday presence on Instagram, TikTok, and XHS — and spot new platforms before they hit mainstream. We’re looking for a true social media addict (in the best way): someone who scrolls, saves, remixes, and instinctively knows what’s about to trend in Hong Kong and Greater China. Turn trends into highly engaging, brand-right content — not just what’s popular, but what people actually want to share, comment on, and come back for. Show up in the comments/DMs like a real human, building a community that feels close, loyal, and excited to be here. Support creator/KOL partnerships from start to finish — outreach, coordination, briefing, and helping shape content that feels native to each platform. Content Help plan and run content calendars tied to campaigns, drops, showroom moments, and local storytelling — always with a sharp eye on what’s fresh right now. Create or coordinate social-first content that stops the scroll: quick shoots, reactive posts, UGC-style moments, behind-the-scenes, anything that feels alive and current. Bring big creative energy — someone who doesn’t think “normally,” constantly pushes ideas further, and lives in the “what if we tried this?” zone Work closely with internal teams to localize global content for HK channels, keeping it culturally on-point and formatted to feel native, not adapted. Digital Support Support customer engagement initiatives — helping us understand what resonates, what converts, and what builds lasting interest. Track weekly performance (reach, engagement, growth, top content) and share learnings to refine our approach. Assist with light website or campaign updatess What We’re Looking For 2+ years in a marketing, social media, or digital content role (brand-side or agency). Deep familiarity with Instagram and XHS , and confident managing TikTok or short-form video. A sharp eye for what’s current in Hong Kong’s social landscape , with a feel for tone, pace, and platform behavior. Comfortable being hands-on — from small edits to quick community replies to on-site showroom content days. Trilingual preferred: English, Mandarin, and Cantonese. Bonus points if you have: Shopify experience Influencer/creator network familiarity in HK or Mainland China Furniture, lifestyle, fashion, or design category interest Why Rove Lab Rove Lab is a new expression of the Rove Concepts universe — thoughtfully designed, culturally tuned, and built for modern living. Launching in Hong Kong means we’re assembling a lean, ambitious team that gets to define the brand locally from the ground up. You’ll have real ownership, creative freedom, and the chance to grow alongside a brand in motion. How to Apply Send your resume (and any relevant portfolio or social handles you’re proud of) to with the subject line: Marketing Coordinator — Rove Lab Hong Kong If you’ve built a community, grown a channel, or made a brand feel alive online — we want to meet you. Referrals increase your chances of interviewing at Rove Concepts by 2x Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail Furniture and Home Furnishings #J-18808-Ljbffr



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