Digital (Marketing) Manager

2 days ago

hong kong, Hong Kong SAR China Viatris Healthcare Hong Kong Limited Full time

The Digital Manager is responsible for driving the digital marketing strategy and execution for consumer products in Hong Kong and Macau, focusing on enhancing brand presence, engagement, and conversion through digital channels. This role leads the development of digital campaigns, manages online platforms, and collaborates with cross‑functional teams including Business Insight, Sales, and other platform functions to optimise product lifecycle, forecast digital performance, and achieve revenue and profitability targets. Position Responsibilities Develop and implement digital marketing strategies for consumer products, ensuring alignment with overall retail and brand objectives. Plan and execute integrated digital campaigns across paid media, social media, SEO/SEM, e‑mail marketing, and e‑commerce platforms. Manage and optimise brand presence on digital channels, including websites, social platforms, and online marketplaces. Oversee digital content creation and ensure consistency with brand guidelines. Monitor and analyse campaign performance using key metrics; provide insights and recommendations for continuous improvement. Drive consumer engagement through innovative digital initiatives and influencer collaborations. Ensure compliance with regulatory requirements for all digital advertising and content. Collaborate with internal teams and external agencies/vendors to deliver high‑quality digital marketing programs. Education and Experience Bachelor’s degree in Marketing, Digital Media, or related field; postgraduate degree preferred. Minimum 5 years of experience in digital marketing, preferably in FMCG or consumer health products. Proven track record in managing multi‑channel digital campaigns and e‑commerce strategies. Technical Skills Requirements Expertise in digital marketing platforms (Google Ads, Facebook Ads, SEO tools, analytics). Strong knowledge of social media trends and influencer marketing. Experience in content strategy and digital creative development. Data‑driven mindset with strong analytical skills. Excellent collaboration and vendor management skills. Proficiency in Chinese (Mandarin & Cantonese) and English. Location: Central, Central and Western District, Hong Kong. #J-18808-Ljbffr

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