Digital Marketing Manager

Direct message the job poster from AISL Harrow Schools Seasoned Talent Acquisition and Campus Recruitment Lead Lead Digital Growth for Asia’s Most Prestigious and pioneering Education Group Asia International School Limited (AISL) – the driving force behind Harrow International Schools across Asia and beyond – is seeking an pivotal Digital Marketing Manager for our Hong Kong Group Office. This is a career-defining, high-visibility role. You’ll lead and accelerate our forward-thinking digital ecosystem: performance marketing, social media, SEO/SEM, content strategy, web experiences, and emerging platforms – all designed to attract the region’s most discerning families and showcase world‑class education. At AISL we live by four principles: Pursuing Excellence | Unleashing Potential | Inspiring Greatness | Fostering Innovation That translates into real ownership, cutting‑edge tools, fast decision‑making, and the creative freedom to experiment, iterate, and deliver breakthrough results. You’ll work alongside brilliant marketers, educators, and creators who are determined to make impact. If you’re a visionary, results‑driven digital marketer who thrives on building audiences, driving measurable growth, and turning big ideas into reality, this is your chance to shape the digital voice of premium international education across Asia. We look forward to receiving your application, apply now Key Responsibilities Lead the content planning and development process, ensuring high quality and consistent brand messaging Manage the company's social media channels, especially WeChat, Little Red Book, and other key platforms in mainland China Manage SEO/SEM projects to improve the brand visibility and website traffic Manage multi‑channel digital campaigns to enhance brand awareness and drive lead generation Analyse campaign performance data and provide recommendations to continuously improve digital marketing effectiveness Support the enhancement projects of the Marketing Automation System and provide training to our schools on best practices Establish best practices and advisory support to our schools to improve their digital presence, especially in the social media content development Mentor and develop the digital marketing team of our schools to enhance their skills and capabilities Stay up‑to‑date with the latest digital marketing trends, technologies, and best practices in relevant markets Collaborate cross‑functionally with other teams (e.g., Admissions, Education, Human Resources) to ensure a cohesive customer experience Manage digital marketing budgets and allocation of resources across campaigns and channels Qualifications Bachelor's degree preferably in Marketing, Communications, Journalism, or a related field 7+ years of hands‑on experience in Marketing with solid experience in digital marketing in the Chinese market (Candidates with fewer years of experience will also be considered for an Assistant Manager position) Deep understanding of the digital landscape in mainland China, including WeChat, Little Red Book (Xiaohongshu), and other key platforms is essential for this position Proven track record of success in managing social media channels, digital campaigns, SEO and SEM etc. Excellent analytical and data‑driven decision‑making skills, with the ability to interpret and act on performance metrics Familiar with CRM systems Hands‑on experience with digital marketing tools and platforms Adaptable and able to thrive in a fast‑paced, constantly evolving environment Multi‑task with the ability to manage ad hoc requests while understanding priority Exceptional communication and interpersonal skills, with the ability to work effectively both as an individual and with cross‑functional teams Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Advertising Industry: Education #J-18808-Ljbffr