Marketing Director

1 day ago

Hong Kong Island, Hong Kong SAR China BKJ Technology Limited Full time

Overview We are seeking a highly experienced and strategic Marketing Director to lead our global marketing and growth initiatives, focusing on cross-border payments and digital assets. This role is pivotal for driving user acquisition, brand awareness, and market share. The successful candidate must possess a deep understanding of the FinTech ecosystem, payment infrastructure and the dynamics of the cryptocurrency market, translating this knowledge into actionable marketing plans. Key Responsibilities Develop and execute a comprehensive marketing strategy covering brand, PR, digital marketing, content, and product marketing to meet aggressive business objectives. Establish and maintain a strong brand identity, positioning the company as an innovative leader in FinTech payments and digital assets. Manage the annual marketing budget and monitor the Return on Investment (ROI) of marketing campaigns. Lead the User Acquisition (UA) team to optimize paid and organic channels, maximizing Customer Lifetime Value (LTV). Drive Key Performance Indicators (KPIs) including transaction volume, user sign-ups, active users, and market share. Collaborate closely with the Product team to define and promote new payment products and features, especially those related to cryptocurrency services. Leverage hands-on experience in crypto trading, wallets, or exchange-related marketing to develop unique campaigns targeting digital asset users and merchants. Ensure all marketing activities comply with global payment and cryptocurrency regulatory requirements. Conduct market research and competitive analysis to identify emerging trends and growth opportunities. Required Qualifications Bachelor\'s degree or higher in Marketing, Business Administration, or a related field. 8+ years of marketing experience, with a minimum of 2 years in a senior leadership role. Strong background in the Financial Technology (FinTech) and Payment industries (e.g., cross-border payments, e-wallets, acquiring business). Proven marketing or growth experience within a Cryptocurrency Exchange, wallet provider, or other digital asset-related company. Demonstrated history of successfully launching payment products and brands in global/multi-regional markets. Experience managing large, cross-functional teams and global marketing campaigns. Exceptional strategic thinking, analytical, and execution skills. Proficiency in digital marketing tools, analytics platforms, and marketing automation systems. Fluency in English and Mandarin Chinese (or other target market-relevant languages) is a significant advantage. #J-18808-Ljbffr

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