Head of Business Development

1 week ago

Hong Kong Island, Hong Kong SAR China Dah Sing Financial Group Full time

About Dah Sing Group The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China. Our culture values caring, teamwork and progressiveness. We embrace uniqueness and growth potential, creating a proud and authentic work environment. Responsibilities Develop acquisition strategies to target different segments that bring value to the bank and grow the credit card portfolio. Deploy new and effective tactics for Card Acquisition through different channels including branches, telemarketing, digital, and associations. Analyze customer portfolio to formulate targeted core/cobranded card strategy and drive performance and profitability of newly acquired cardholders. Develop and implement effective customer segmentation strategies for Card Upgrade, Conversion and Activation exercises. Develop new business initiatives to maximize business return in both qualitative and quantitative measures. Manage and build sustainable relationships with cobranded partners and liaise on business terms that drive positive outcomes. Liaise with card association partners on best deal negotiations. Spearhead product enhancement and new product development to keep pace with market changes. Coach and develop a team to deliver high performance and teamwork, achieving business targets and delivering high quality professional outputs. Qualifications & Attributes Degree holder or above in Business Administration, Marketing or related disciplines. At least 10 years of experience in retail banking with a minimum of five years at managerial level. Strong knowledge of credit card products, product management skill and financial acumen. Excellent leadership, interpersonal and communication skills. Analytical with good understanding of customer segmentation; track record of effective marketing campaigns is an advantage. Experience with cobranded partnership management is preferable. Good command of written and spoken English and Chinese. Candidates with less experience will be considered for Senior Manager level. Please note that only shortlisted candidates will be notified. #J-18808-Ljbffr

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