Officer, Digital Business

2 days ago


Hong Kong Island, Hong Kong SAR China Fubon Bank (Hong Kong) Limited Full time

Officer, Digital Business & Growth – Digital Banking Add expected salary to your profile for insights Assist Head of Digital Banking to formulate and execute effective marketing strategy to achieve growth objectives / targets Key team member to implement campaign / promotion and oversee all aspects of marketing activities including search engine marketing, e‑mail, social media marketing, display advertising, offline media, etc. Compile regular reports and keep track the campaign performance and to drive digital growth (including adoption, usage, conversion / sales, etc.) of the respective products / services (including Online General Insurance, Open API, etc.) according to prioritization Prepare post‑implementation review and liaise with business stakeholders, third parties service providers, business partners, merchant partners, etc. to improve the performance and effectiveness Closely work with different teams to brainstorm new and innovative strategies Explore collaboration opportunities with Business Partners (e.g., Open API TSP, etc.) to initiate and execute campaigns Collect Fintech / Innovation products / services utilization statistics, conduct appropriate analysis and compile management presentation decks and reports Carry out special assignments as assigned by section head Requirements University graduate or above At least 1 years relevant working experience in Digital Marketing, preferably in Banking Industry but not a must Strong expertise in digital initiatives with knowledge on tag management and digital performance monitoring and tracking in Web/App Energetic, creative, flexible, strong analytical skills and attention to details Excellent interpersonal, communication and listening skills Proficient in both written and spoken English and Chinese Please send your application with full resume indicating current and expected salary, and quoting the above reference no. For other vacancies, please visit our website: All personal data provided by job applicants will be used for recruitment purposes only in accordance with the Bank’s Personal Data Information Collection Statement, a copy of which is available on our website: #J-18808-Ljbffr



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