Digital Officer

Swire Properties is more than just work, it’s a calling. We’re searching for exceptional individuals who want to live and breathe “Creative Transformation” – our distinct mindset and long-term approach that inspires everything we do and how we do it. It inspires us to constantly explore new perspectives and seek out original thinking that goes beyond the conventional. Our mission, ultimately, is to constantly add value to communities and create truly amazing and sustainable places where people can thrive. Additionally, we are deeply committed to prioritising health and safety in all our operations, ensuring a healthy, safe and supporting environment for our People, partners and the communities we serve. Join us today and work on career-defining projects that are changing the industry in Hong Kong, the Chinese Mainland, Miami and Southeast Asia. We are currently looking for a talented Digital Officer to join our team, reporting to the Digital Lead. Your responsibilities include developing business cases for AI initiatives, designing tracking plans for digital touchpoints, analysing user behaviour to identify opportunities, performing SEO/ASO audits with actionable enhancements, supporting UX optimisation with data insights, executing User Acceptance Testing, documenting results, resolving issues, and providing administrative assistance to the Digital Team. RESPONSIBILITIES Develop compelling business cases for AI projects and innovation initiatives. Design and develop tracking plans for all digital touchpoints based on business objectives, process flows, and user journeys; conduct comprehensive business analysis to review user behaviour, identifying challenges, opportunities, and strategic solutions. Perform detailed SEO/ASO audits and develop actionable enhancement plans with implementation support to improve online visibility and search rankings. Partner with UX specialists by providing data-driven insights to inform wireframes, prototypes, and optimize user journeys. Execute User Acceptance Testing (UAT) following standardized processes; document results meticulously and report issues for resolution. Provide administrative support to the digital team to ensure smooth project execution and operational efficiency. REQUIREMENTS 2+ years relevant experience in digital projects. Bachelor’s Degree in related fields. Proficiency with Google BigQuery, Google Analytics 4, Google Tag Manager and data visualisation tools (Google Looker Studio, PowerBI). Familiarity with SQL or other data querying languages. Strong business acumen with a proactive, optimistic mindset and eagerness for continuous learning. Excellent interpersonal and communication skills in Cantonese, English and Mandarin. Strong analytical skills with attention to detail. Knowledge of Generative AI is highly advantageous. Prior experience in retail, property management, hospitality, or shopping mall sectors is a plus. BEHAVIOURAL COMPETENCIES Customer Focus Drives for Results Communicates Effectively Learning Agility Demonstrates Self‑Awareness WHY CHOOSE US Randstad Hong Kong: Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025. HRoot Awards (Chinese Mainland): Received the Best Employer Award for 2023 and 2024, along with the Best Social Enterprises Award in 2024. Don’t Miss This Opportunity As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive. If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time. If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time. All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance. Seniority level Associate Employment type Full‑time Job function Information Technology #J-18808-Ljbffr