Tbwa Chiat/Day Inc | Senior Product Manager, Content Growth

2 days ago

hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full time

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced Senior Product Manager to join our team. You'll be responsible for leading the development and execution of growth strategies for our content products. You'll be working closely with cross-functional teams, including product management, engineering, marketing, and local business teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.

What You’ll Be Doing
  • Be part of the fast-growing content growth product team in driving global organic growth with world-class content products.
  • Develop strategy and vision for best-in-class product solutions that drive SEO growth of OKX.
  • Manage various token information pages that capture massive user search needs for high-quality, original, and helpful information about the industry, cryptocurrencies, and their related crypto products.
  • Build growth-oriented product experience to assist with user conversion, solve user queries, and achieve superior results in user growth (SEO) and conversion rate through high-quality products.
  • Work with different stakeholders to increase the globalization coverage of our token content pages and user needs.
  • Define product roadmap, success metrics and lead execution, delivering exceptional user experiences.
  • Work closely with our high-performing engineering team to develop quality products and services.
  • Work on all on-site, off-site, tech SEO improvements to boost the SEO traffic together with the team.
What We Look For In You
  • Bachelor's or Master's degree in a related field (e.g. engineering, statistics, business, marketing).
  • Knowledge and experience in all aspects of SEO, including on-page optimization and content optimization.
  • Experience in user-end products, understanding growth logic, various growth indicators, and how to communicate with the design team.
  • Solid understanding of the full product development lifecycle and business, ability to write high-quality PRD.
  • Proven project management skills and the ability to communicate effectively with content, design, and engineering teams to resolve any project obstacles.
  • Excellent communication and interpersonal skills with the ability to build relationships with global teams.
  • Ability to act independently, take initiative and thrive in a dynamic, fast-paced team environment.
  • Strong self-learning and logical thinking ability.
Nice-To-Haves
  • Advanced experience with website analytics tools (e.g., Google Analytics, GSC, Ahrefs, Similarweb).
  • Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management.
  • Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products, and market dynamics.
Benefits
  • L&D programs and Education subsidy for employees' growth and development.
  • Various team building programs and company events.
  • Wellness and meal allowances.
  • Comprehensive healthcare schemes for employees and dependants.
  • More that we love to tell you along the process
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