Assistant Product Manager, Brand Marketing

5 days ago

Hong Kong Island, Hong Kong SAR China Neo Derm (HK) Ltd Full time

Assistant Product Manager, Brand Marketing (Medical Aesthetic) Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating medical beauty centres and concept stores in prime business locations across Hong Kong and China. Since its inception in 1997, Neo Derm has been an innovative pioneer in the industry, constantly creating new possibilities for women’s beauty and embracing Big Data to drive sustainable growth. Responsibilities Develop marketing plans to expand the user base and optimize retention with a focus on consumer engagement and experience. Sustain top‑of‑mind brand awareness in the industry through creative branding campaigns. Lead the development of ATL communications for brand building and new customer acquisition via digital channels, including social media, SEM/SEO, MI/KOL endorsement, video production, media planning, and website development. Develop and execute customer acquisition and sales generation programs through digital platforms to drive key performance metrics. Lead continuous analysis of customer needs alongside market intelligence to identify improvement areas and sharpen brand strategy and plans. Manage and allocate marketing funds to build the brand effectively and optimize ROI. Skills and Qualifications Degree holder in Business, Marketing, or related disciplines. 5+ years of solid experience in consumer product marketing/brand marketing, preferably in FMCG, skincare, healthcare, or beauty industries. Experience with digital platforms, social networks, and consumer relationship building. Strong entrepreneurial mindset, analytical, problem‑solving, and communication skills. Creative, open‑minded, proactive, flexible, dynamic, resourceful, and energetic. Strong consumer and marketing sense, excited to innovate in a fast‑paced and rapidly expanding organization. Excellent command of spoken and written English, Chinese, and Mandarin. Extensive experience may be considered for an Assistant Manager position. Benefits We offer competitive remuneration and a comprehensive benefits package that includes worldwide medical coverage, birthday and charity leave, staff purchase discounts, and other allowances. Interested parties are invited to apply by clicking ‘Apply Now’. Application Information What is your expected monthly basic salary? Which of the following statements best describes your right to work in Hong Kong? All personal data collected will be treated in strict confidentiality and used solely for recruitment purposes. If you are not contacted within two months of the closing date of the advertisement, please consider your application to be unsuccessful. #J-18808-Ljbffr

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