Performance Marketing

20 hours ago


Sha Tin District, Hong Kong SAR China KuCoin Exchange Full time

Get AI-powered advice on this job and more exclusive features. Responsibilities Responsible for managing and optimizing the company's paid advertising campaigns across major platforms such as Facebook, Google, TikTok, Twitter, Telegram, AppleSearch, etc. In charge of budget planning and execution, including account setup and management, ad performance optimization, creative planning, and campaign monitoring. Manage external agencies for paid ads execution, including performance evaluation, account establishing, quality control, optimization, and creative review. Drive creative development, collaborating with internal and external design teams to produce and iterate effective ad creatives. Continuously track campaign data, optimize strategy, and produce performance reports to meet growth targets. Stay up-to-date with the latest digital marketing trends, actively explore new media platforms, ad tools, and optimization techniques. Responsible for advertising data infrastructure, including integration of SDKs from major platforms and third-party tools (e.g., AppsFlyer, Adjust), and guiding tech/product teams through proper integration. Job Requirements Minimum of 5 years of hands‑on advertising experience on at least one of the following platforms: Facebook, Google, Twitter, Telegram, with a monthly ad spend of at least USD 200,000+. Experience in running paid advertising for at least two different app products; candidates with advertising experience in securities, banking, or utility apps are preferred. Familiar with mobile performance marketing workflows and data integration across overseas ad platforms. Strong analytical skills with a data‑driven mindset, sensitive to market and campaign performance data. Detail‑oriented, reliable, and capable of identifying, analyzing, and solving problems independently. Outgoing personality with strong teamwork, communication, and coordination skills, able to work under pressure. Prior experience in FinTech overseas advertising or with an agency is highly preferred. Seniority level Mid‑Senior level Employment type Full‑time Job function Advertising and Marketing Referrals increase your chances of interviewing at KuCoin Exchange by 2x #J-18808-Ljbffr



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