Brand Director

17 hours ago

Hong Kong Island, Hong Kong SAR China Next Gen Staffing Limited Full time

We are seeking a highly experienced and visionary Brand Director (Ladies’ Fashion) to lead the strategic development and growth of our brand. Based at our headquarters in Hong Kong, this role will oversee Design, Production, and Buying functions , ensuring the brand achieves its revenue, profitability, and market share objectives. The Brand Director will act as a key driver of innovation, quality, and excellence, with responsibility for products sold across APAC markets . Close collaboration with Retailing and Marketing teams will be essential to align product strategies and brand positioning. Key Responsibilities Strategic Leadership : Define and execute the brand’s vision to achieve growth and profitability targets. Design & Product Development : Lead the design and merchandising teams to deliver collections that meet customer needs, market trends, and business objectives. Production Leadership : Direct and manage the production team to ensure smooth sampling, bulk production, and timely delivery. Buying & Merchandising : Develop merchandising strategies, buying plans, and pricing/promotional strategies to maximize KPIs (GP%, sell-through, discount rate, etc.). Retail & Marketing Partnership : Collaborate closely with Retailing and Marketing teams to ensure product strategies, brand positioning, and market execution are aligned across APAC. Supplier Relations : Build and maintain strong relationships with factories, fabric mills, and suppliers. People Management : Plan headcount, build high-performing teams, and develop talent aligned with business goals and corporate values. Requirements University graduate in fashion merchandising, business administration, marketing, or related disciplines. At least 15 years of solid experience in brand management within the fashion retail industry or sizable companies. Proven expertise in product development, buying, and branding, ideally gained within international fashion brands. A strong leader with a results‑driven approach — outspoken, assertive, and direct, willing to speak up and challenge ideas constructively to drive change. Solid business acumen, integrity, and ability to deliver results in dynamic environments. Strong sense of style and deep understanding of ladies’ fashion. Excellent communication skills in both written and spoken English and Chinese. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Retail Apparel and Fashion #J-18808-Ljbffr

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