Digital Communication Senior Manager
2 weeks ago
我们正在寻找一位具备战略视野与卓越执行力的品牌市场总监/高级经理,该职位将作为我们品牌在大中华区及全球市场的关键推动者,负责整合全球数字内容、效果营销、媒体关系及高端资源合作,特别聚焦于金融机构GP(普通合伙人)生态及跨界合作网络的构建。成功的候选人将通过体系化的传播与资源整合,持续提升品牌在全球金融圈层中的影响力与专业公信力,并直接赋能业务发展,尤其是在服务家族办公室、顶级金融机构GP及高净值客户生态方面。 核心职责 1. 全球数字内容战略与执行 全球内容矩阵运营:统筹并制定公司官网、全球社交媒体、播客等数字平台的整体内容战略、主题规划及全年内容日历。 财经媒体内容整合:深度整合财经媒体关系与内容合作机会,通过权威内容输出,建立品牌在全球金融专业圈层的信任度与影响力。 数字基建规划:主导公司官网升级、搜索引擎优化(SEO/SEM)、全球搜索引擎优化(GEO)及口碑营销(IWOM)等关键数字基建项目,支持GP业务及跨界合作内容的全球传播。 2. 效果营销与潜客转化 制定并执行大中华区社交媒体策略(微信、抖音、小红书等),提升本地市场参与度,强化品牌在金融机构及高净值受众中的心智占领。 通过数据驱动优化潜客Leads漏斗及付费广告策略,持续提升用户数据增长及营销ROI,支持业务团队精准触达目标客户。 3. 媒体关系与关键意见领袖合作 拓展并管理金融领域KOL及关键机构合作网络,协同财经媒体策划传播活动,扩大品牌在GP、家族办公室及金融机构圈层的渗透。 共同制定季度传播计划,审核关键传播内容,确保信息专业一致。 维护与顶级财经媒体、金融行业协会、GP联盟及跨界意见领袖的长期合作关系。 4. GP/机构/高端资源生态构建及业务赋能 专业圈层拓展 :建立并深化与行业协会、家族办公室、GP基金管理人及行业专家的深度合作网络。主动拓展企业客户与机构合作资源,推动机构级别的合作落地与客户引入,直接支持公司业务增长目标。 高端异业合作与内容共建:负责拓展与管理高端异业合作伙伴(如奢侈品牌、私人俱乐部、高端生活方式平台等),主导联合品牌项目与高净值客户会员权益的设计与落地。协同异业品牌与行业专家,策划并生产高端联合内容,实现内容共建与稀缺资源的相互引流。 任职要求 学历与经验: 本科及以上学历,主修市场营销、传播、新闻或相关领域。拥有10年以上相关工作经验,其中至少5年在金融、财富管理或专业服务领域担任公关或数字营销管理职务。 专业能力: 精通数字生态:对全球及大中华区数字内容平台、SEO/SEM、效果营销工具有深厚理解和成功案例。 卓越的公关网络:拥有成熟的香港及大中华区顶级财经媒体、金融KOL及行业协会关系网络。 资源整合:具备出色的高端商业合作拓展能力,拥有奢侈品、高端生活方式或相关领域的异业合作资源者优先。 业务导向:能够将市场活动与潜客转化、业务增长紧密联系,具备强大的数据分析能力以衡量营销效果。 战略思维与执行力并重:既能制定宏观战略,也能深入细节,推动项目完美执行。 出色的中英文沟通、演讲和写作能力(中文、英文、粤语)。 具备极强的跨部门协作能力、资源整合能力和在快节奏环境中管理多任务的能力。 我们提供 在快速成长的全球化平台上发挥核心作用,深度参与金融机构GP与跨界生态建设。 接触并服务全球顶级企业家族、家族办公室、GP及行业领袖网络。 具有竞争力的薪酬体系与全面福利保障。 #J-18808-Ljbffr
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