AVP, Credit Card Product Development and Marketing

AVP, Credit Card Product Development and Marketing Add expected salary to your profile for insights Formulate and develop marketing plan and strategies and implement various end-to-end credit card acquisition marketing campaigns to drive business growth and meet business targets Monitor the performance of marketing activities, conduct analysis and based on performance data to provide recommendations on marketing strategies Manage different kinds of credit card and related products from design to implementation. Collaborate with other teams and manage external vendor supplier for smooth logistics and execution of programs, card features maintenance & project enhancement to align on activities, as well as to drive and leverage the best practices Keep abreast of latest market trend, competitor activities and customer spending behavior of different segments, to identify opportunities, initiates product ideas and ongoing features/ benefits tailored for each target segment Ensure all program/projects are adhered to banking practice, compliance and regulatory requirement Requirements Bachelor degree or above in Marketing, Communications or related disciplines preferred Minimum of 5 years' working experience in credit card/banking/financial products business Creative, flexible, analytical, well-organized and strong marketing execution skills with excellent project management and problem solving skills Good interpersonal communication and presentation skills and able to work independently and handle multitask Self-motivated, enthusiastic with excellent negotiation and influential skills Proficiency in and MS Benefits / Other Information 5-day week Discretionary bonus Education subsidies Birthday leave Marriage leave Extra maternity leave Extra Paternity Leave Examination leave Insurance plan Medical plan Family medical plan Dental plan We offer competitive remuneration package and promising career opportunities to the successful candidates. Interested parties, please send full resume with current & expected salary and the date of availability to The HR Division, G.P.O. Box 2535, HK , or by clicking Apply Now. Please quote reference on your application. Information provided will be treated in strict confidence and only be used for recruitment purposes. Personal data of unsuccessful applications will be destroyed 24 months after the completion of the recruitment and selection exercise. The Mandatory Reference Checking (MRC) Scheme is a regulatory framework established by the Hong Kong Monetary Authority, which requires banks to check the conduct history of prospective employees for positions defined under the scheme. Therefore, MRC will be a part of our selection process if you apply for the in-scope positions. For details, please refer to the “Frequently Asked Questions for In-Scope Individuals” ( published by HKAB. Application Questions What's your expected monthly basic salary? Which of the following statements best describes your right to work in Hong Kong? How many years' experience do you have as a Product Developer? How many years of project management experience do you have? Founded in 1948, Chong Hing Bank is a well-established commercial bank in Hong Kong with a network of more than 40 branches and sub-branches. The Bank became a member of Yuexiu Group, one of the largest state‑owned enterprises in Guangzhou, in 2014. In recent years, the Bank has been actively expanding its business in Hong Kong, Macau and Mainland China. To cope with the Bank's rapid growth, we are now inviting high calibre candidates to join us and develop successful careers with us. #J-18808-Ljbffr