Marketing Director

Join to apply for the Marketing Director role at RedotPay Be among the first 25 applicants Direct message the job poster from RedotPay Talent Acquisition #Web3 #Payment #Crypto #Fintech About Us RedotPay is a global crypto payment fintech integrating blockchain solutions into traditional banking and finance infrastructure. Our user-friendly crypto platform empowers millions globally to spend and send crypto assets, ensuring faster, more accessible, and inclusive financial services. RedotPay advances financial inclusion for the unbanked and supports crypto enthusiasts, driving the global adoption of secure and flexible crypto-powered financial solutions. Join us in shaping the future of finance and making a meaningful impact on a global scale. Position Overview The Director of Marketing will be the strategic architect and driving force behind our brand narrative, public perception, and customer acquisition efforts. This role is pivotal in shaping how the world sees us. You will own and execute a 360° marketing strategy that seamlessly integrates Public Relations, Brand Management, Content Strategy, and Strategic Marketing Initiatives . The ideal candidate is a seasoned leader with a proven track record in high-growth environments, preferably with prior experience in the media industry or within global multinational corporations (MNCs) . Key Responsibilities Strategic Leadership: Develop and execute the overarching marketing strategy aligned with business objectives, driving brand awareness, customer engagement, and revenue growth. Lead market analysis, competitive intelligence, and customer insights to inform strategic decisions and positioning. Manage the marketing budget, ensuring optimal allocation and ROI across all channels and initiatives. Public Relations & Communications: Act as the primary company spokesperson for media engagements, press conferences, interviews, and public events. Develop and manage a robust PR strategy, including crisis communications, to protect and enhance the company's reputation. Cultivate and maintain strong relationships with key journalists, influencers, analysts, and industry stakeholders in the fintech and business sectors. Brand Stewardship: Define, evolve, and protect the company's brand identity, ensuring consistency across all touchpoints and markets. Lead creative development for brand campaigns, messaging, and visual assets that resonate with target B2B and/or B2C audiences. Champion the brand internally, ensuring all teams understand and embody our values and voice. Content & Digital Marketing Strategy: Develop a holistic content strategy that educates, engages, and converts across the customer journey. Oversee the production of high-impact content (whitepapers, reports, blog posts, video, social media) that establishes thought leadership. Manage digital marketing channels (SEO/SEM, social media, email marketing) in collaboration with growth/digital teams to drive measurable pipeline and engagement. Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing team (or manage agency partners). Foster strong cross-functional collaboration with Product, Sales, Compliance, and Executive Leadership to ensure integrated go-to-market strategies. Qualifications & Experience 5+ years of progressive marketing experience, with at least 2 years in a senior leadership role (Director level or above). Demonstrated expertise in building and managing integrated marketing strategies covering PR, Branding, Content, and Strategic Marketing . Experience in the fintech, financial services, or a highly regulated technology sector . Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences. Bachelor’s degree in marketing, Communications, Business, or a related field. Prior experience working in the media industry (e.g., journalism, broadcasting) or within Global MNC with complex stakeholder environments. Experience managing marketing for a company through a rapid growth phase or significant funding round. Referrals increase your chances of interviewing at RedotPay by 2x #J-18808-Ljbffr