Senior Digital Strategist`

1 week ago

Hong Kong Island, Hong Kong SAR China Branding Records Limited Full time

Reporting to the Digital Director, you are expected to plan, manage and execute digital campaigns for our clients across multiple platforms. Taking client briefs and working with internal teams on digital concepts and clients’ proposals to reach desired objectives. Define campaign KPIs and leverage campaign analytics to determine success criteria, efficacy, and ongoing optimization opportunities. Deliver measurable improvements against agreed KPI’s and define ongoing measurement and documentation best practices. Preparation of online promotional, advertising, and other collateral materials. Participation in execution in content activation, influencer identification, influencer outreach, and community management. Manage, collect, integrate and analyze online reporting data from multiple sources, including web analytics, ad servers, and other sources, to draw a conclusion and formulate a suitable social strategy for clients. Conduct online research, competitor, and social media monitoring using various social media insights tools. Understand current and emerging media platforms (Asian and Western) and their usage from a consumer and business perspective. Desired Skills and Experience: 4+ years of experience in creative/marketing/media agencies with a proven successful digital account servicing track record. Passion about digital marketing with excellent presentations skills both internally and externally. Fluent in English, both reading and writing (Mandarin or Cantonese advantage). Good attention to detail and the ability to manage multiple work-streams efficiently on time and target. Strong numeracy with the ability to create estimates and budgets accurately. Ability to multi-task between projects of different nature, sizes, timelines and prioritize tasks accordingly. Self-discipline with a proactive attitude. Ambitious and responsible attitude towards the project delivery process. Branding Records Limited headquartered in Hong Kong at the city’s creative hub, Soho House, is an international award‑winning branding agency built on an igniting creative spirit. We bring brands to life by connecting and engaging with people through storytelling, curating retail and digital experiences that fuel every brand’s genuine and distinctive journey. You can learn more about us here: #J-18808-Ljbffr

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