Content Strategist

2 days ago


Hong Kong Island, Hong Kong SAR China Leadingnation Full time

We’re looking for a strategically minded Content Strategist who lives and breathes audience insights, platform nuance, and performance data. You’ll lead content strategy for a mix of global and challenger brands, shaping everything from always-on social ecosystems to high-impact integrated campaigns. Key Responsibilities Lead content strategy development from brief to execution across social, web, email, paid media, and emerging platforms. Ideally also has experience with LinkedIn/Newsletters. Conduct audience research, social listening, trend analysis, and competitive audits to uncover actionable insights Develop clear, insight-led content frameworks, channel strategies, editorial calendars, and content pillars Collaborate closely with creative, media, strategy, and data teams to ensure content is both creatively brilliant and commercially effective Define KPIs, set up measurement frameworks, and turn performance data into optimization recommendations Present strategies and rationales confidently to clients (from CMOs to brand managers) Own content governance, tone of voice guidelines, and brand storytelling principles Stay ahead of cultural trends, platform updates, and new formats (e.g., TikTok, Reels, Threads, AI-generated content, etc.) Mentor junior strategists and contribute to new business pitches What You Bring 4–8 years of content strategy experience, with at least 3 years in a creative, digital, or social agency environment Proven track record of building successful content strategies for recognizable brands Deep understanding of all major social platforms and how audiences on each Strong analytical skills – comfortable with native platform analytics, Sprout Social, Brandwatch, Google Analytics, Dash Hudson, etc. All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.> #J-18808-Ljbffr


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