Marketing Manager

As a Marketing Manager, you will lead a small CRM team to manage acquisition and retention across A&P and O+O channels. Oversees member communication, community growth, CRM automation, and efficiency in targeted messaging. A typical day in this Role Plan and execute CRM strategies and programs aligning with company’s O+O strategic direction for member acquisition, retention & obsession. Develop and manage lifecycle calendar planning including MMP, TMP & premium royalty program to cultivate customer engagement. Analyze customer data for customer segmentation development with personalization strategies, reporting & insights. Monitor KPIs and evaluate CRM performance to optimize spend & performance for continuous improvement. Listen effectively to customers and trends, including customer survey, analytics, social listening etc., discover business opportunity. Plan and execute CRM campaigns across multiple O+O channels (app, email, whatsapp, social media, store etc.) Foster cross-functional collaboration with internal or external parties, including Group, cross business units, IT, operation, external vendors, JP partners to deliver seamless O+O experience. Drive adoption of new CRM technologies and best practices. This job is a good fit for you if You are a Detailer – you deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously. You are a Commander – you take the initiative and tend to start discussions and move groups into new areas of exploration, towards the goal. You are an Innovator – you will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’. You are a Listener – you observe and pay close attention to what’s being said, and you can often sense unspoken emotions and reactions. You are sensitive to others. Success will depend on 8 years or above solid experience in CRM marketing, with at least 3 years at supervisory level. Experience in retail sector is preferable. Degree holder in Marketing, Business Analytic, or related disciplines. Proficient in CRM tools and platforms, CMS handling, automation tools, with experience in data management. Capability to leverage AI for predictive analytics and personalized customer experience is a plus. Ability to interpret customer behavior, segment audiences, and measure KPIs. Strong leadership with ability to craft omnichannel engagement across member O+O journey, oversee the CRM implementations and integrations across systems. Proactive, creative, highly sensitive to market trend and agile to cope with fast‑paced working environment. Strong in process management and attentive to details. Excellent interpersonal & communication skills. Good command of both written and spoken English and Chinese. A rewarding remuneration package will be offered to the successful candidate. Interested parties please forward detailed resume stating expected salary by email to us. We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application. Company overview Fortress was founded in 1975 as a small shop selling electrical appliances at the Hong Kong Electric Payment Centre in Fortress Hill. At that time, the market was full of unscrupulous sales practices of electrical appliances. Fortress has been insisting on providing customers with high‑quality products and service, as a trustworthy and reputable brand. Today, Fortress is operating around 70 retail stores in Hong Kong and Macau employing over 1,000 staff. #J-18808-Ljbffr