Marketing Manager

Job Overview As a Marketing Manager, you will lead a small CRM team to manage acquisition and retention across A&P and O+O channels. Oversee member communication, community growth, CRM automation, and efficiency in targeted messaging. Typical Responsibilities Plan and execute CRM strategies and programs aligning with the company’s O+O strategic direction for member acquisition, retention & obsession. Develop and manage lifecycle calendar planning including MMP, TMP & premium royalty program to cultivate customer engagement. Analyze customer data for customer segmentation development with personalization strategies, reporting & insights. Monitor KPIs and evaluate CRM performance to optimize spend & performance for continuous improvement. Listen effectively to customers and trends, including customer survey, analytics, social listening etc., discover business opportunity. Plan and execute CRM campaigns across multiple O+O channels (app, email, whatsapp, social media, store etc.). Foster cross-functional collaboration with internal or external parties, including Group, cross business units, IT, operation, external vendors, JP partners to deliver seamless O+O experience. Drive adoption of new CRM technologies and best practices. Key Success Factors You are a Detailer – you deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously. You are a Commander – you take the initiative and tend to start discussions and move groups into new areas of exploration, towards the goal. You are an Innovator – you will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what’s ‘new and different’. You are a Listener – you observe and pay close attention to what’s being said, and you can often sense unspoken emotions and reactions. You are sensitive to others. Requirements 8 years or above solid experience in CRM marketing, with at least 3 years at supervisory level. Experience in retail sector is preferable. Degree holder in Marketing, Business Analytic or related disciplines. Proficient in CRM tools and platforms, CMS handling, automation tools, with experience in data management. Capability to leverage AI for predictive analytics and personalized customer experience is a plus. Ability to interpret customer behavior, segment audiences, and measure KPIs. Strong leadership with ability to craft omnichannel engagement across member O+O journey, oversee the CRM implementations and integrations across systems. Proactive, creative, highly sensitive to market trend and agile to cope with fast‑paced working environment. Strong in process management and attentive to details. Excellent interpersonal & communication skills. Good command of both written and spoken English and Chinese. Application Information A rewarding remuneration package will be offered to the successful candidate. Interested parties please forward detailed resume stating expected salary by email to us. We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application. Application Questions Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What’s your expected monthly basic salary? How many years’ experience do you have as a marketing manager? #J-18808-Ljbffr