Senior Growth Strategy

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About The Opportunity We are seeking a strategic content expert who is also well-versed in local market strategy and operations. The ideal candidate should be familiar with the Northeast Asian market and have experience working cross-functionally to execute business strategies and optimize operational performance. This role will be based in Hong Kong and report to the Operations Director, Northeast Asia. What You’ll Be Doing Market Strategy and Execution: Make data-driven strategies to achieve business KPI and execute them in a compliant and efficient manner. Optimize products and processes to ensure efficiency, scalability, cost-effectiveness and excellent user experience. Research & Outreach: Actively stay-on-top of the market, competitors and trends to identify and execute overall user acquisition, conversion and activation strategies, including but not limited to notification tools, landing pages and more. Product Optimization: Gather optimization opportunities from various sources, identify those most impactful to the business KPIs, act as the Go-To-Market(GTM) expert of relevant new and existing features and products, develop effective GTM strategies with multiple stakeholders, and drive market performance. Performance Management: Establish key performance indicators (KPIs) to effectively monitor market performance, build dashboards, and identify strong opportunities to strategize and execute. Stakeholder Management: Collaborate with product management, legal and compliance, and other internal stakeholders to drive efficient alignment and achieve business objectives. Collaborate with the BD and Product teams to support key channels with clear KPIs. Leadership: Support the Operations Director with designing and driving overall regional strategies, key projects, operational performance, and innovations. Support the team with ruthless prioritisation to hit key targets within limited timeframe and mentorship to drive team growth. What We Look For In You Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing, communications) 6-8 years of growth strategy experience in e-commerce, social media, financial services, fintech, tech or related industries Proven track record of proactively driving growth by breaking down northstars to clear strategies and deliverables Experience with off-page content strategy, content localization, performance management of various ranking sites and media platforms, on-page optimization, link building, content and metadata optimization Strong analytical skills with the ability to pull data, analyze with business acumen and deliver visualisation (e.g., Amplitude) Excellent communicator and proficient in fast, succinct and clear research and report-writing Demonstrated ability to work in a fast-paced, dynamic environment and manage multiple projects concurrently High level of ownership with interpersonal ability to drive collaboration, build alignment, and foster relationships with global, multi-level, cross-functional stakeholders Ability to quickly pick up a high level of product understanding through self-driven learning Passion to learn, share and succeed as a team Fluent in English and another key Northeast Asian language, in order to collaborate with the Northeast Asian stakeholders Nice-To-Haves Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics (Or capable of efficient, self-learning) Familiarity of online platforms or e-commerce companies Familiarity of regulatory frameworks and compliance requirements related to marketing in Northeast Asia Direct or indirect people management experience Perks & Benefits Competitive total compensation package L&D programs and education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process #J-18808-Ljbffr