BingX | Global Brand Manager

1 day ago


hong kong, Hong Kong SAR China BingX Full time
  • More than 10 million registered users worldwide.
  • 750+ spot trading currencies and 400+ futures targets.
  • 17,000+ elite traders, with 600 million+ cumulative copy trading orders.
  • Top ranking exchange on CoinMarketCap and CoinGecko.
  • We aim to build a gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Responsibilities

  • Lead the development and execution of the global Integrated Marketing Communications (IMC) strategy to ensure a cohesive and impactful brand presence across all platforms.
  • Collaborate with cross-functional teams (product, operations, BD, PR, content, influencer, digital, and regional teams) to align messaging, creative, and marketing plans with global brand and business goals.
  • Ensure that all marketing communications deliver a unified message, support global brand positioning, and drive key performance metrics, including brand awareness, user acquisition, and retention.

Brand and Product Campaigns

  • Collaborate with product and business teams to create communication strategies that effectively promote new products and services, tailoring campaigns to resonate across multiple regions.
  • Create innovative product launches, themed promotions, and co-branded events to enhance user engagement.
  • Manage global brand campaigns, ensuring each one aligns with brand values and communicates a unified brand voice.

Cross-Functional Collaboration

  • Plan, coordinate, and manage multi-channel marketing campaigns across digital, social, PR, and other channels that support new product launches, brand announcements, and seasonal initiatives.
  • Monitor campaign execution and performance in all key markets, ensuring on-time and on-budget delivery of campaigns that meet global standards.
  • Develop a content calendar to align global and regional marketing efforts, ensuring timely communication across all touchpoints.

Brand Positioning and Consistency

  • Safeguard brand identity and ensure consistent brand positioning across all touchpoints and regions.
  • Develop and refine global brand positioning guidelines and content to maintain a strong, unified brand presence.

Performance Analysis and Data-Driven Insights

  • Monitor performance and continuously optimize content and formats based on data and feedback.
  • Conduct in-depth analysis of global market trends, user behavior, and competitive landscapes, identify user needs and market opportunities, driving innovation in communication approaches and marketing campaigns.

Requirements

  • Minimum of 5 years of experience in global brand management or integrated marketing communications, preferably in a fast-paced, international environment.
  • Strong understanding of IMC strategies, digital marketing, content creation, and media planning with proven track record of successfully developing and executing global multi-channel campaigns.
  • Ability to manage large-scale communication projects with multiple teams across regions and departments.
  • Data-driven mindset with a proven ability to analyze performance metrics and optimize campaigns for improved results.
  • Excellent communication and presentation skills, with experience working in cross-functional and global teams.
  • Creative and strategic thinker with the ability to translate business goals into innovative marketing campaigns.
  • Experience in a fintech, e-commerce, or crypto industry is highly desirable.
  • Proficiency in English and Chinese will be highly advantageous.

Working at BingX

  • Be part of the future of finance technology and achieve meaningful goals.
  • Market competitive salary.
  • Fully remote / work from home.
  • Follow your local vacation and other benefits.
  • Join an international and diversified team.
Seniority level

Not Applicable

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Financial Services and Technology, Information and Internet

#J-18808-Ljbffr
  • BingX | Accountant

    1 day ago


    hong kong, Hong Kong SAR China BingX Full time

    More than 10 million registered users worldwide. 750+ spot trading currencies and 400+ futures targets. 17,000+ elite traders, with 600 million+ cumulative copy trading orders. Top ranking exchange on CoinMarketCap and CoinGecko. We aim to build a gateway for the next billion crypto users. Founded in 2018, BingX is a leading cryptocurrency exchange serving...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job Title: Luxury Brand Operations ManagerCompany Overview: Global Executive Consultants Ltd. is a prestigious consulting firm that helps luxury brands achieve their operational goals.Salary: Estimated salary for this role is between HK$60,000 - HK$80,000 per month.Job Description:We are seeking a highly skilled Senior / Retail Operations Executive –...

  • Regional Brand Manager

    4 months ago


    hong kong, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Regional Brand Manager - Beauty (Ref. No.: 25891) Our client, a well-known Luxury brand, is looking for a high-caliber person to fill the position. Job Duties Working with cross-functional teams to execute successful brand plans in line with company objectives. Develop and execute effective marketing plan activities for regional markets. Monthly reporting...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job OverviewWe are seeking an experienced Regional Brand Manager to lead our brand marketing efforts in the beauty industry. As a key member of our team, you will be responsible for executing successful brand plans and developing effective marketing strategies to drive business growth.About Global Executive Consultants Ltd.Our company specializes in...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job TitleRegional Brand Strategist - Luxury Beauty MarketsAbout the RoleWe are seeking a highly skilled Regional Brand Strategist to join our team at Global Executive Consultants Ltd. The successful candidate will be responsible for executing successful brand plans in line with company objectives and developing effective marketing strategies for regional...


  • hong kong, Hong Kong SAR China HH Global Full time

    The Global Order Window Manager will work alongside the operational teams and client-facing teams to ensure optimised Global Order Window management solutions are developed and delivered on time and against operational and financial business targets. Key Responsibilities Build the Global Order Window management strategy. Define Standard Operating Procedures...

  • Brand Manager

    4 months ago


    hong kong, Hong Kong SAR China Classy Wheeler Limited Full time

    Our client, a well-established cosmetics distributor and beauty service provider in Hong Kong with an operation history over 25 years, is urgently seeking a Brand Manager/Assistant Brand Manager to join their expanding team. Job Description Formulate and implement strategies for building up the brand and increasing brand awareness through integrated...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    At Global Executive Consultants Ltd., we are seeking a skilled Brand Activation Specialist to support our team in implementing and executing full-spectrum marketing activations across various channels.The ideal candidate will have experience in supporting marketing campaigns, strong coordination and communication skills, and proficiency in copywriting,...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job DescriptionWe are seeking a highly skilled Logistics Operations Manager to join our team at Global Executive Consultants Ltd.About the RoleThe successful candidate will be responsible for developing and implementing logistics strategies, policies, and procedures to support our client's operations and objectives.Key Responsibilities:Develop and implement...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job OverviewWe are seeking a high-caliber Customer Service Representative to join our team at Global Executive Consultants Ltd. in the role of Luxury Brand Expert. As a key member of our customer-facing team, you will be responsible for providing exceptional service and support to our clients.


  • Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

    Job OverviewWe are seeking an experienced Marketing Strategist to join our team as a APAC Brand Manager. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand growth across the Asia Pacific region.


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job Title: Customer Service Representative for Luxury BrandsAt Global Executive Consultants Ltd., we are seeking a highly skilled and experienced Customer Service Representative to join our team. This is a fantastic opportunity for individuals who are passionate about delivering exceptional customer service and have a keen interest in the luxury brand...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job SummaryGlobal Executive Consultants Ltd. is seeking a high-caliber Luxury Brand Retail Operations Lead to fill the position of Senior / Retail Operations Executive – Luxury Brand.The successful candidate will be responsible for supporting the Retail Manager in implementing and executing all stores' related activities, building effective relationships...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Job OverviewWe are seeking a Visual Merchandising Specialist to join our team at Global Executive Consultants Ltd. in Hong Kong.About the RoleThe successful candidate will be responsible for developing and implementing visual merchandising concepts for luxury brands, managing the creation of materials and local roll-out for launches, and providing visual...


  • hong kong, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    High Jewellery Sales Manager – Luxury Brand (Ref. No.: 26343) Our client, a well-known Luxury Brand, is looking for a high-caliber person to fill the position. Job Duties Plan and execute client development and VIP activities to achieve business objectives and drive the sales. Identify potential business opportunities and formulate effective business...

  • Brand Manager

    4 months ago


    hong kong, Hong Kong SAR China Classy Wheeler Limited Full time

    Our client is a leading healthcare company with a core focus on promoting holistic health and fitness. To cope with their strong performance and growth in Hong Kong, they are now urgently seeking a Brand Manager to join their expanding team. Job Description To formulate brand and business development strategies to define an outstanding brand image,...


  • hong kong, Hong Kong SAR China JC Executive Search Full time

    Job Responsibilities: Strategize branding roadmap from regional level; research, analyze and summarize insights from market study and formulate recommendations. Own regional branding projects; structure the project framework, incorporate variance in each unique market and manage deliverables in due course. Coordinate and liaise with marketing managers of all...


  • Hong Kong, Central and Western District, Hong Kong SAR China Global Executive Consultants Ltd. Full time

    Marketing Executive OpportunityWe are seeking a highly skilled Marketing Executive to join our team at Global Executive Consultants Ltd. in Hong Kong.About the RoleThis is an exciting opportunity for a marketing professional to develop and execute marketing activities, work closely with external partners, and drive brand building initiatives.The successful...


  • hong kong, Hong Kong SAR China Projob21.com Ltd. Full time

    Assistant Manager, Client Development and Communications, Luxury Brand Asia Pacific Role Design Ultimate Luxury Client Journey CRM and In-Store Events Job Duties Partner closely with retail directors, cross divisional counterparts, Overseas Headquarters, etc. to develop boutique specific, collection specific, and brand specific activation programs...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Classy Wheeler Limited, a well-established cosmetics distributor and beauty service provider in Hong Kong with an operation history spanning over 25 years, is seeking a Brand Manager to join their expanding team.Key Responsibilities:Develop and implement strategies for building the brand's presence and increasing awareness through integrated marketing...