Event and Public Relations Director

3 days ago


Hong Kong Island, Hong Kong SAR China Gopher Redwoods Asset Management Limited Full time

我们正在寻找一位资深的市场活动与公关总监,全面负责公司在香港及大中华区的高端活动策划与金融公共关系管理 。本职位将以战略性的峰会、闭门会议、行业论坛及深度媒体合作为核心手段 ,致力于提升品牌在GP、家族办公室及超高净值圈层中的权威形象与网络影响力。理想的候选人应具备国际顶尖金融机构同等级别的活动管理与公关传播经验 ,擅长通过精准的线下体验与声誉管理,深度链接核心客群,直接赋能业务增长与品牌建 核心职责 1. 高端活动策略与全流程管理 旗舰峰会与行业会议: 主导策划并执行公司在香港举办的年度金融峰会、GP生态论坛、家族办公室研讨会及跨境投资会议 。负责整体构思、讲者邀请、嘉宾管理、议程设计及现场落地,确保活动体现行业高度与品牌专业度。 闭门会议与定制化圆桌论坛: 定期组织面向顶级基金管理人、家族办公室代表、企业决策层及行业意见领袖 的高规格闭门会议,打造深度交流平台,推动战略合作与资源对接。 高端客户体验与关系维护活动: 设计并执行针对超高净值客户的专属晚宴、私人酒会、文化体验及海外深度访学 等活动,强化客户关系与品牌忠诚度。 行业展览与外部论坛参与策略: 制定公司参与香港及区域重要金融展会的整体策略,规划展台呈现、演讲机会及社交互动,最大化品牌曝光与业务触达。 2. 金融公共关系与声誉体系构建 核心媒体关系与传播网络管理: 系统建立并维护与香港主流财经媒体、国际知名通讯社、关键行业记者及金融垂直平台的长期稳定合作,通过定期新闻发布、深度专访、特约评论及媒体活动,巩固品牌的市场权威声量。 关键意见领袖及机构合作: 拓展并深化与知名经济学家、基金经理、家族办公室负责人、学术领袖及金融行业协会的战略伙伴关系,共同产出行业洞见、发布联合研究报告,提升品牌思想领导力。 舆情监测与声誉维护: 建立系统性舆情监测与应对机制,有效管理潜在舆论风险,策划并传播正面叙事,维护公司在金融市场的专业声誉与公信力。 整合传播策略与内容管控: 统筹香港市场所有对外传播信息,确保内容专业性、一致性及合规性,支持品牌整体战略目标的实现。 3. 品牌营销传播与市场协同支持 联动品牌传播团队,为核心活动与公关项目制定线上预热、直播互动、社交媒体推广及后续内容沉浸的整合传播方案,延展活动影响力。 为业务团队提供市场洞察与客户分析支持,确保活动与公关策略精准触达目标客群。 任职要求 学历与经验 至少10年金融行业相关经验,其中需包含在国际知名银行或金融机构负责大型活动策划与公共关系管理的直接经验。 拥有在香港成功主导高端金融会议、闭门论坛及系列客户活动的完整案例与资源网络。 专业能力 卓越的高端活动全流程管控能力: 具备从策略规划、资源整合到完美落地的全周期活动管理经验,注重细节、嘉宾体验与业务转化成效。能够将活动与公关成果转化为业务机会,具备优秀的客户关系管理与高端社交能力。 深厚的金融媒体与关键意见领袖网络: 在香港拥有成熟稳定的财经媒体、行业领袖及协会关系,能够高效策划并执行品牌传播项目。 出色的商业洞察与客户关系维护能力: 能够将活动成果与公关影响力转化为实质性的业务机会与合作伙伴关系。 优秀的跨文化沟通与表达能力: 精通英语、粤语及普通话,具备出色的公开演讲、商务谈判及高端社交技巧。 卓越的项目管理与协作能力: 能够在复杂环境中统筹多方资源,高效推进项目执行,具备强大的抗压与多任务处理能力。 我们提供 在行业领先的金融平台上,主导塑造品牌市场影响力与专业声誉的核心职能。 直接链接香港及亚太区顶尖的金融资源、媒体网络与超高净值客群。 具有竞争力的薪酬体系、绩效激励机制及全面的国际福利保障。 #J-18808-Ljbffr



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