Tbwa Chiat/Day Inc | Senior Product Strategy Manager, Paid Ads
1 week ago
Hong Kong, Hong Kong SAR
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The OpportunityWe’re looking for a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies. This role combines data-driven campaign management and platform expertise to deliver measurable business impact across key channels.
Sitting within the product team, you’ll work closely with performance marketing and cross-functional teams to push the boundaries of how we acquire and engage users globally.
If you have managed advertising budgets exceeding $100 million while maintaining a balanced revenue stream, we'd love to have you on board.
What You’ll Be Doing- Paid Campaign Execution : Plan, launch, and optimize campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and affiliate networks.
- Performance Optimization : Monitor and improve campaigns using data-driven insights to hit KPIs like CPA, ROAS, CTR, and LTV.
- Creative Strategy & Testing : Lead A/B testing for creatives, messaging, and targeting to maximize efficiency and impact.
- Tracking & Reporting : Build and enhance tracking systems, attribution models, and dashboards for actionable campaign insights.
- Platform Expertise : Stay ahead of updates on ad platforms and trends to drive innovation and competitive strategies.
- Collaboration : Partner with marketing, analytics, design, and product teams to align campaigns with business goals.
- Automation & Tools : Identify and implement tools or workflows to scale and streamline campaign optimization processes.
- 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns.
- Expertise across platforms like Google Ads, Meta Ads, TikTok, programmatic, and affiliate networks.
- Strong analytical skills and experience with performance metrics (CPA, ROAS, CTR, LTV).
- Hands-on experience with A/B testing and campaign optimization strategies.
- Results-driven mindset with a knack for solving complex challenges through data and strategy.
- Excellent communication and collaboration skills to work across marketing, design, and analytics teams.
- Experience in ad tech or marketing analytics.
- Experience in product management.
- Familiarity with the crypto or Web3 industry.
- Experience automating tools or processes for campaign management.
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process
* indicates a required field
First Name *
Last Name *
Email *
Phone
Resume/CV
Accepted file types: pdf, doc, docx, txt, rtf
Please indicate if you are a Hong Kong Citizen, Permanent Resident, or if you require a work pass to work and reside in Hong Kong. For work pass holders, kindly also specify which pass you are currently holding, if applicable. *
What is your notice period to your current employer? * Select...
Where are you currently employed or where were you last employed? *
#J-18808-Ljbffr-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeOKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...
-
Fintech Treasury Product Manager
3 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAbout the RoleWe are seeking a highly skilled Senior Product Manager to lead our Treasury product roadmap and drive innovation in cash management, savings, and investment into money market funds.The ideal candidate will have a minimum of 5-7 years of experience in product management, preferably in payments or fintech, with a strong analytical mindset and...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAt OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeSenior Product Manager, Growth Activity & Task Hong Kong, Hong Kong SAR OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to...
-
Tbwa Chiat/Day Inc | Student Intern
7 days ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeBurson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative...
-
Tbwa Chiat/Day Inc | Admin
2 weeks ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeThe ideal candidate will be responsible for managing and running our Hong Kong Warehouse smoothly, skilled in managing day-to-day activities, enjoys interacting with co-workers/vendors (in Hong Kong and our other global offices) and knowledgeable in Hong Kong employment laws requirement. You will be responsible for ensuring we provide a great working...
-
Tbwa Chiat/Day Inc | Head of Sales
7 days ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential. Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeWant to be a part of Asia Pacific & Japan’s (APJ) largest, most innovative, and rapidly growing data centre company? AirTrunk is a technology company with a powerful purpose - to scale and sustain the relentless growth of the region’s digital future. We do this by continuously redefining and delivering hyperscale data centres that meet the needs of our...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeOKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeOKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...
-
Tbwa Chiat/Day Inc | Growth Director
7 days ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeAt OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom. OKX is a leading crypto exchange and developer of OKX Wallet, providing millions access to crypto trading and decentralized applications (dApps). We are a trusted brand for hundreds of large institutions seeking access to crypto markets, safe...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeWe are looking to hire for one of our ecosystem projects. Our client, a leading digital assets ecosystem globally, is in search of an experienced Director of Backend Engineering. In this role, you will: Collaborate with the CTO to develop and execute the technical strategy, ensuring alignment with the company's strategic objectives and long-term vision....
-
Tbwa Chiat/Day Inc | Senior Brand Manager
7 days ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeOKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...
-
Tbwa Chiat/Day Inc | Data Analyst
7 days ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeData Analyst & Business Strategy Director Hong Kong, Hong Kong SAR Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is...
-
Tbwa Chiat/Day Inc | Senior UX Writer
2 hours ago
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeHong Kong, Hong Kong SAR OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. We are open to consider from Lead/Manager to Director level. Who We Are At OKX, we believe that the future will be reshaped by crypto, contributing to every individual's freedom. OKX is a leading crypto...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeRegulatory Compliance and Licensing Manager Hong Kong We are looking to hire for one of our ecosystem projects. Our client, a leading digital assets ecosystem globally, is in search of an experienced Regulatory Compliance and Licensing Manager, with strong knowledge in the crypto space. In this role, you will: Stay informed on rapidly changing global crypto...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeWe are hiring for one of the leading research companies and innovators in blockchain technology in Hong Kong. Key Responsibilities Participate in backend development activities, contribute to architectural decisions, engage in design processes, conduct thorough design and code reviews, and implement high-quality products. Involve yourself in...
-
hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full timeWe are hiring for one of our ecosystem projects - a cryptocurrency exchange. We are looking for an Information Security Engineer to join their team. This position offers an opportunity to work on cutting-edge technologies and contribute to the safety and trustworthiness of the cryptocurrency ecosystem. If you are passionate and enthusiastic about the web3...
