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Senior Manager, Corporate Communications
4 months ago
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
Job Purpose:
• To help develop and implement an impactful communications strategy to amplify the Group's corporate brand and customer values as well as a market positioning
• To help build and manage the Group's PR and media image and profile through proactive strategy and initiatives at corporate and business levels
• To help drive best practices in and communications of the Group's ESG strategy and disclosures to improve internal and external stakeholder engagement
• To drive and manage the Group's CSR and corporate volunteering strategy implementation to create positive social impact
• To manage and coordinate the Group's crisis communications efforts and to mitigate potential reputational risks
Job Responsibilities
• To help develop and implement an impactful communications strategy to amplify the Group's corporate brand and customer values as well as a market positioning
• To help develop, guide and manage the Group's PR / media relations profile in line with our brand image and positioning:
• Develop and drive PR / media relations programmes to build awareness the Group's corporate image and capabilities across different business divisions;
• Provide guidance and advice to the Bank's retail banking marketing communications team to develop impact messaging to enhance competitive share of voice, including but not limited to media engagement programmes, press interviews and events, media awards and sponsorships as opportunities arise;
• Provide advice and guidance to Group subsidiaries as necessary on their media relations strategy to build positive brand presence, incl in the GBA, and to ensure alignment of best practices and corporate messaging at the Group level, and
• Cultivate and maintain strategic relations with local and/or regional media, KOLs and other key stakeholders to drive positive media presence.
• To build and manage the Group's Linked In profile to enhance its employer brand image.
• To lead in the development of communications tools which may include, but are not limited to, customer communications, press releases, corporate pitchbooks and videos, management scripts, and/or other communications materials in both traditional and digital spectrums
• To manage and direct the team's resources to drive best practices in and communications of the Group's ESG strategy and disclosures to improve internal and external stakeholder engagement:
• Manage and coordinate the Group's ESG and CSR strategy implementation and improve stakeholder communications impact, with audiences ranging from the media, beneficiaries and staff at one end, to management, shareholders and directors at the other end of the spectrum
• Oversee coordination of reports and updates to the Board and the Group's ESG committee meeting
• Oversee coordination in the preparation of the annual English and Chinese ESG Reports in full compliance with regulatory disclosure needs
• To drive and manage the Group's CSR and corporate volunteering strategy implementation to create positive social impact
• To identify and implement corporate sponsorships that amplify the Group's brand image and stakeholder reach in its key markets
• To drive and coordinate the Group's crisis communications and reputation risk management efforts
• To manage the Group's media monitoring reporting to senior management and key internal stakeholders
• To manage, track and ensure responsible and effective use of allocated resources and budgets for all assigned communications initiatives
• To manage and coach team of direct reports in the timely and quality execution of marketing and communications programmes and initiatives
Incumbent Requirements
• Degree or above with major in Business Administration, Marketing, Communications, Journalism and/or related disciplines
• CESGA (Certified ESG Analyst Programme) or other qualifications in ESG and Sustainability an advantagwe
• Minimum 15 years of relevant experience in financial services, PR or journalism
• Solid knowledge of retail banking products and services preferred
• Excellent English and Chinese (Cantonese and Putonghua) verbal and written communication skills, with the ability to create compelling content and messaging for a variety of audiences and channels
• Proven track record of developing and executing successful communication strategies and initiatives.
• Experience in issues management and crisis communications.
• Demonstrated ability to manage relationships with media outlets and journalists.
• Ability to work collaboratively with other departments and stakeholders, and to build strong relationships with internal and external partners.
• Self-motivated with strong analytical and planning skills
• Detail-oriented, able to multi-task and work under pressure to meet tight schedule
• Strong team player and good people skills for managing multiple stakeholders and for motivating and guiding team members
Please note that only shortlisted candidates will be notified.
