Officer, Digital Marketing

3 days ago


Hong Kong, Hong Kong SAR China Dah Sing Financial Group Full time
About Dah Sing Group
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.

Job Purpose:
• To support execution of the Bank's digital marketing and social media content strategy as an integral part of its marketing communications efforts
• To support execution of marketing and PR campaigns for the retail bank, including segments, products, services and channels as necessary
• To provide administrative support to the Communications and PR team

Job Responsibilities
• To support the growth and performance of the Bank's overall digital and social media strategy and presence, including but not limited to SEO, SEM, Facebook, lnstagram, WeChat, LinkedIn, KOL/ affiliate resources, etc
• To execute and manage the Bank's social media content strategy and social media platforms in line with our overall digital and social media strategy
• To support execution of marketing communications campaigns for the Bank's retail banking products, services and channels as necessary, including but not limited to ATL and BTL promotions, PR promotions, digital/ social media marketing, POP displays, events and sponsorships, etc
• To coordinate with external vendors (incl. digital agency resources) on production and other projects for accurate, timely and quality execution and delivery
• To liaise with creative agencies and other external parties on digital creative development, media placement and production for branding and marketing campaigns
• To support and coordinate tracking, analysis and reporting of performance metrics in order to assess marketing ROI on digital channels
• To support / coordinate daily news coverage monitoring, A&P expense monitoring, invoicing consolidation, marketing calendars, stationery and/or other inventory management, ITD coordination as well as other routine department administrative work as necessary
• Where necessary, to support corporate and CSR activities e.g. sponsorship and volunteer work

Incumbent Requirements
• Degree or above with major in Business Administration, Marketing, Digital Marketing, Communications, Journalism or related disciplines
• Minimum 3 years of relevant experience in digital marketing, social media, advertising and/or PR; banking and financial services experience will be a strong advantage
• Good command of written and spoken English and Chinese
• Knowledge in digital marketing (SEM, mobile, social media, etc)
• Proficient in MS Office applications and Chinese Word Processing
• Experience in using Adobe Photoshop and HTML and JavaScript an advantage
• Self-motivated, detail-oriented, able to multi-task and work under pressure to meet tight schedule
• Team player with good communication and interpersonal skills

Please note that only shortlisted candidates will be notified.



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