Digital Marketing Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Wonder Full time

Company Overview

Wonder is a leading payments gateway and FinTech platform for merchants in Asia Pacific, enabling any merchant to get paid effortlessly.

The company has pioneered instant payments settlement (T+0) in Hong Kong and is well-positioned to become the no.1 payments gateway platform in the region.

Job Description

We are seeking an experienced Senior Marketing Manager to join our team in Hong Kong. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive revenue growth and customer conversion.

Your primary focus will be on understanding front-line needs, translating them into actionable marketing strategies, and collaborating with cross-functional teams to develop and implement plans with a focus on cost-efficiency, revenue growth, and conversion improvement.

You will also be responsible for brand management, campaign management, partnership development, project administration, data analytics, and stakeholder communication.

Key Responsibilities

  • Develop and execute marketing strategies that drive revenue growth and customer conversion
  • Manage and enhance the company's brand image and reputation in the market
  • Set up and manage world-class marketing campaigns, ensuring they align with the company's financial goals and brand strategy
  • Build and enhance relationships with existing partners and clients to increase value achievement and strengthen long-term collaboration
  • Utilize analytical tools to track the performance of marketing campaigns and product launches
  • Act as a liaison between marketing and other departments, ensuring that all teams are aligned with the marketing goals and strategies

Required Skills and Qualifications

To be successful in this role, you will need:

  • A bachelor's degree or above in Marketing, Business, or related fields with 8 years+ work experience in digital marketing or product marketing in a FinTech or tech-oriented environment
  • Proven record in building successful brands and new product launches
  • Ability to devise plans that not only aim at market penetration but also enhance revenue growth and customer conversion
  • Excellent communication skills in Cantonese, English, and Mandarin
  • Proficient in MS Office and experience with digital marketing tools and platforms
  • Strong capability in using analytical tools for market analysis and campaign tracking

Benefits

We offer a competitive base package, opportunity to take full ownership of a vertical, flat and open work culture, international team environment, group medical insurance, and birthday leave.



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