Marketing Manager

2 weeks ago

Hong Kong, Hong Kong SAR China Hang Seng Bank Limited Full time
Job description
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Hang Seng Investment Management Limited
Established in 1993, Hang Seng Investment Management Limited ("Hang Seng Investment") is a wholly owned subsidiary of Hang Seng Bank Limited, and is Hong Kong No. 1 exchange-traded fund ("ETF") manager in terms of assets under management. As a Hong Kong based asset management company specializing in managing funds related to mainland China and Hong Kong markets, Hang Seng Investment is committed to providing investors with comprehensive investment management services through investment managers with extensive experience in managing funds (including a series of ETFs and retail funds) and investment portfolios for institutional and private clients. As a leading home-grown asset manager in Hong Kong, Hang Seng Investment has over 30 years of asset management experience.
We are seeking a high caliber to join our department as Marketing Manager for asset management business.

Principal Responsibilities
  • Develop and implement different marketing strategies and campaigns to raise branding awareness, promote products and services through multi channels in order to engage wholesales and institutional investors
  • Collaborate with the investment team to develop thought leadership content, such as videos, articles and LinkedIn feeds;
  • Implement various education materials to let investors have better knowledge of investment funds and ETFs
  • Responsible for communications, social media and public relations for Hang Seng Investment
  • Create and manage marketing materials, including product brochure, presentation deck and website content
  • Plan and organize events, conference and seminars to engage with existing clients and attract new prospects
  • Conduct competitor analysis to keep abreast of market opportunities
  • Participate in ad-hoc duties as assigned by line manager from time to time
Requirements
  • University graduate in Accounting, Finance, Economics, Marketing, Business Administration or related discipline
  • Minimum of five years' relevant experience, preferably in asset management, banking or investment industry
  • Experience in managing marketing activities through multi-channels
  • Advocate of openness, able to create a cohesive teamwork and inspire others
  • Ability to bring divergent ideas to create new and valuable solutions
  • Proficiency in both spoken and written English and Chinese; knowledge of Putonghua is an advantage
  • Strong analytical, project management, communication and interpersonal skills
  • Detailed-minded, ability to organize, prioritize multiple tasks and assist the team to successfully deliver tasks and meet deadlines
  • Great sense of ownership and servicing mindset to ensure efficient and effective delivery of outputs
Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

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