Marketing Manager

6 days ago

Hong Kong Island, Hong Kong SAR China Swire Hotels Full time

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Here at Swire Hotels, we don't do ordinary things. We thrive on the different and the exciting, and yes, perhaps a little quirky but without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Every day is a fresh page in our collective story.

Ready to join us at Swire Hotels?

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world, with The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai, and EAST in Hong Kong, Beijing and Miami. Each of these hotels are exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:

  • Art – Perhaps the greatest expression of one person's individuality which we proudly celebrate, art flows through everything at Swire Hotels.
  • Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
  • Wellness – Everyone's journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

Job Overview

This role plays an important role in the Marketing team to tell captivating stories about our distinctive brands across the complex media and social landscape in ways that are innovative, creative and strategic. We create ways for audiences around the world to find out about and experience our brands even before stepping in, and we collaborate tightly with our properties to bring new creative ideas to life. Those who are curious, creative, proactive, and excited about putting new ideas into action will find this role rewarding.

Key Responsibilities

Welcome to the core of what being a Marketing Manager - PR & Event is all about

Here's the quick lowdown on what you'll do day-to-day:

  • Report to the Assistant Director of Marketing – Brand & Communications
  • Represent our brands The House Collective, EAST and Swire Hotels to establish, maintain and build local and international connections with key media and influencer partners
  • Manage our PR agencies, media and influencer partners, giving them strategic and on-brand direction to achieve our yearly goals for our brands, including targeting important awards, thought leadership, and publicity in both consumer lifestyle as well as corporate media/ channels across key target markets
  • Lead and work closely with our properties' MarCom leads to guide and consolidate our activities in order to maximize the publicity opportunities of our campaigns in different countries
  • Define PR and influencer marketing strategies to meet the yearly marketing goals on publicity related to the properties, products, design, brand partnerships, marketing campaigns and development activities
  • Organise and manage press activities involving Swire Hotels executive management team to promote and position the brand, raise awareness and market key company initiatives through the relevant media channels
  • Manage key brand events from development to execution, including invitation, event production, audio visual requirements, speaker management, overall logistics and post event administration, collaborating with relevant team members as well as external partners throughout the process
  • Craft and distribute brand-level and corporate press releases on key announcements and brand initiatives
  • Ensure media coverage is in line with our strategic direction and drive SHG brands' worldwide exposure from local initiatives and brand stories
  • Schedule and manage crisis communications training for senior executives at the corporate office, as well as properties around the world
  • Travel regularly to our properties

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

  • Minimum 7 years of experience in a public relations and event planning role for a global brand or an agency with a strategic vision for how to maximize business results
  • Excellent communication skills in both written and spoken English and Chinese (Cantonese & Mandarin)
  • Experience leading and managing compact corporate and regional teams, as well as PR agencies
  • Experience in leading event programme planning, including target audience experience mapping, event portfolio analysis and integration with other marketing tactics
  • Experience in managing multiple stakeholders with different perspectives and priorities

The Cherries on Top (Nice-to-Haves):

  • Internationally minded. Highly motivated and energetic with strong communication and interpersonal skills. Positive attitude, creative, and committed to excellence.
  • Affinity for international travel, lifestyle and business media
  • Well-developed leadership skills; strategic thinking with strong problem solving and organizational skills
  • Good understanding of and interest in the travel and hospitality industry, strong creative ideas and analytical skills
  • Experience in activating China market

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

  • Creative Thinkers: You're not just open to change; you thrive on it. The dynamic nature of our environment energizes you.
  • Feedback Enthusiasts: You value open communication and aren't afraid to give or receive feedback to help us all grow together.
  • Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply'. Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES', we're excited to get to know you better.

For Every Member of Our Family:

  • Stagger your working hours and have the flexibility to create a working schedule that fits you
  • Turn up in smart casual attires and be at ease at work
  • Enjoy discounts at our restaurants, bars, and spa – at all locations
  • Benefit from comprehensive medical and dental benefits, along with annual medical check-ups.
  • Enjoy COMPLIMENTARY room nights at all of our hotels b'cause, who doesn't love to travel?
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Art/Creative

Industries

Hospitality and Hotels and Motels

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