F&B Marketing Manager

2 weeks ago

Hong Kong Island, Hong Kong SAR China Shangri-La Group Full time

Requisition ID 170443 - Posted - Hong Kong SAR - Island Shangri-La, Hong Kong - Marketing - Permanent

Renowned for its distinctive Asian hospitality, the luxury hotel group operates five Shangri-La properties in Hong Kong, where the company is also headquartered, including Kowloon Shangri-La, Island Shangri-La, Kerry Hotel Hong Kong, JEN Hong Kong by Shangri-La, and The Aberdeen Marina Club, offering guests an array of options across the different brands to suit every guest's needs.

As an employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development programmes, employee potentials will be identified and nurtured throughout their career with the Group.

We are looking for a F&B Marketing Manager based at Island Shangri-La, Hong Kong

As a F&B Marketing Manager, we rely on you to:

  • Responsible for developing marketing strategies, implementing marketing promotions and programs/activities to drive business and build brands of all the restaurants and bars.
  • Work closely with F&B Managers and the Culinary team to identify marketing needs of our restaurants, drive top-tier F&B media and industry relationships, develop strategic partnerships, and create special events for impactful awareness in the local market.
  • Keep abreast of industry and local market trends, PR and Social Media activity, generate ideas for marketing & PR campaigns and initiatives that will drive business goals and elevate the profile of our F&B outlets.
  • Collaborate with Digital Marketing to build a solid content strategy and explore different social media opportunities for F&B to raise the profile of all restaurants and bars.
  • Measure and monitor the effectiveness of all partnerships to determine top-line sales impact and ROI.
  • Liaise with internal stakeholders and external agencies and vendors to ensure the smooth execution of marketing programs.
  • Coordinate with the operations team to evaluate sales performance and take appropriate action to drive the business.
  • Conduct market research and maintain the database to support and strengthen the restaurant/bar's goals for analyzing consumer behaviors and providing insights to the management.

We are looking for someone who has:

  • A degree holder in Marketing, Communications, or other relevant disciplines.
  • A minimum of 6 years solid experience in F&B Marketing, preferably in the hospitality industry.
  • A proven record in handling multiple projects across industries including F&B and Luxury Retail; experience in digital marketing is an advantage.
  • Able to work independently, multi-task, self-driven, and result-oriented.
  • A good team player with a creative, detail-minded, and analytical mindset.
  • Proficient in computer applications.
  • Excellent command of both verbal and written communication in English and Chinese.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes.

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