PR Manager

4 days ago


Hong Kong Island, Hong Kong SAR China KuCoin Exchange Full time

As the PR Manager, you will be responsible for developing and executing strategic public relations initiatives to enhance our brand visibility, reputation, and thought leadership in the crypto industry. You will work closely with internal teams, media outlets, and industry influencers to ensure our messaging aligns with our mission and resonates with our target audience.

Key Responsibilities:

  • Develop and implement comprehensive PR strategies to promote our brand, products, and services in the crypto and blockchain space.
  • Build and maintain strong relationships with journalists, editors, bloggers, and influencers in the crypto, fintech, and tech industries.
  • Write and distribute press releases, media pitches, and other PR materials to secure coverage in top-tier publications.
  • Monitor media coverage and industry trends to identify opportunities for proactive engagement and crisis management.
  • Organize and manage press events, interviews, and media briefings to amplify our brand presence.
  • Collaborate with marketing, product, and executive teams to ensure consistent messaging across all channels.
  • Act as a spokesperson for the company, representing us at industry events, conferences, and interviews.
  • Manage PR agencies and external partners to maximize the impact of PR campaigns.
  • Track and report on PR metrics, providing insights and recommendations for continuous improvement.

Qualifications:

  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 5+ years of experience in public relations, preferably within the crypto, blockchain, fintech, or tech industries.
  • Strong understanding of the cryptocurrency and blockchain ecosystem, including key players, trends, and regulatory landscape.
  • Proven track record of securing media coverage in top-tier publications and managing successful PR campaigns.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
  • Established network of media contacts and industry influencers.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong organizational skills and attention to detail.
  • Passion for innovation and a deep interest in the future of decentralized technologies.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Public Relations

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