Senior Account Director

1 week ago

Hong Kong Island, Hong Kong SAR China Ogilvy Hong Kong Full time
About the Role

The Account Director has a key role in maintaining the client's stability and influences their potential growth. This role is responsible for maintaining strong client relationships and for the output of excellent marketing/advertising/PR (online and offline) activities and creative strategies.

The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting.

What You'll Need to Succeed

Client Management

  • With the line manager, responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues.
  • Develop a comprehensive understanding of the marketplace and our Client's business including various media and distribution channels.
  • Proactive engagement with client to improve existing services, in order to drive profitable Client relationships.
  • Be accountable for the security of our Client's business.
  • Manage and ensure quality of our services to Clients.
  • Management and handling of key client briefs, projects and requests, including the refinement of the above.
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and Account Executives to implement projects smoothly and effectively.
  • Support line manager in developing initiatives for new business or extending existing business.
  • Financial control of billings and 3rd party costs.
  • Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases.
  • Cultivate high-level contacts within business and industry relations.
  • Lead major offline activities/events and overall quality control.

Strategy

  • Provide account planning and strategic support to key Clients.
  • Provide direction and collaborate with Strategy team to formulate communication strategy and roll-out plan.
  • Understand industry/market trends and the success factors critical to the organization's long-term sustainability and competitiveness.
  • Modify proposals based on changing business conditions.

Creative Leadership

  • Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams.
  • Take ownership of the quality of creative responses in conjunction with Creative Director.
  • Ensure creative team motivation and working processes.
  • Oversee project briefings (both written & actual briefing) & client approval.
  • Provide creative judgement.

Leadership & People Management

  • Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly.
  • Be the first stop in resolving problems raised by Account Managers and Executives.
  • Work with BD/GAD to project future account team personnel requirements and overcome any existing issues.
  • Assume responsibility. Proactive and energetic working attitude, and always be positive.
  • Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.
  • Abide by the WPP code of business conduct.

It's Great if you Have (Minimum and Preferred)

  • Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.
  • 6+ years of experience in communications or related field; industry experience preferred.
  • Team-leading experience.
  • Excellent writing skills, strong presentation capabilities (proven media relations skills).
  • Strong verbal and presentation skills with the ability to speak knowledgeably with high level executives internally and with Clients.
  • Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner.
  • Advanced knowledge of working software (Word, Excel, PowerPoint, etc.).

Candidate with less experience will be considered as Associate Account Director.


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