Senior Creative Editor

Found in: beBee jobs HK - 3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Hypebeast Full time

Popbee is a female-driven platform in Asia that offers daily updated news, exclusive features, editorials, and fresh trend developments in womenswear and lifestyle. Established in 2008, the platform consistently delivers visually impactful, thought provoking and curated content that resonates with Gen Z women.

The Senior Creative Editor is responsible for generating creative media strategy and conceptual thinking for media and branded content campaigns from an editorial POV across a variety of channels in Hong Kong, including but not limited to social outlets, digital/web, print, video and experiential events, aligning them with POPBEE overall media POV, visual aesthetics and creative visions.

The Senior Creative Editor should have a firm understanding of POPBEE aesthetics and brand power as a media and a terrific sense of editorial content in a wider youth culture landscape.

Responsibilities:

Invent new ideas for branded media contents and content sponsorships in line with marketing strategies of our brand partners as well as maintaining authentic POVs of POPBEE.Have a strong understanding of POPBEE brand architecture strategy, solid editorial and content-driven thinking and multichannel marketing concepts.Ability to analyze trends and keep up with the ever-evolving marketplace to come up with the latest creative practice.Have a strong network of various types of creative talents in the industry ranging from influencers to artists, from designers to musicians, from filmmakers to illustrators, both in the region and worldwide.Work closely with other creative members on the team and other business units across the company with strong communication skills and the ability to articulate in an ambiguous situation.Being able to uphold our editorial standards while meeting the creative needs of our brand partners.Ability and willingness to travel when required.Requirements:4+ years of editorial and storytelling experience in a media, or in a digital/content advertising agency, or other similar experiences in a brand creative studio.Bachelor's degree in communications, marketing, design or other equivalent professional experiences.Strong background in media, content and storytelling across multimedia with the ability to scale the partnership opportunities.Strong experience in creative and media production, including but not limited to photo shooting, video production, experiential event, etc., with a deep understanding of the process and the ability to give solid comments and feedback.Basic experience in Photoshop or other creative tools; Not a must, but good to have.Ability to work independently to troubleshoot technical and process related issues.Pixel-perfect attention to detail and both local and global perspectives on creative and youth culture and the know-how to leverage POPBEE as a media brand to create values for our brand partners and vice versa.Excellent use of Chinese, the go-to person for editorial accuracy, on-brand tone and manner.Good command of English and the proficiency of other languages within the APAC region is a plus. If you think you've got what it takes, please provide your portfolio, cover letter, CV and expected salary. This position is based in Hong Kong. Candidate must be eligible to work in Hong Kong. Personal data collected is for recruitment purpose only.
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