Senior Journalist, Social Media

2 weeks ago

Hong Kong, Hong Kong SAR China BBC Full time

Job Introduction

BBC World Service is an international multimedia broadcaster, part of BBC News, delivering a wide range of language and regional services and working increasingly with other parts of BBC News to serve global audiences. It uses multiple platforms to reach its weekly global audience of 320 million, via traditional television and radio, as well as new digital platforms including social media, digital radio, podcast, digital satellite and cable channels.


The BBC Chinese Service is located in Hong Kong and in Taipei. The Service has a digital first strategy and publishes content online, on social media platforms in simplified and traditional Chinese. The service aims to produce world-class digital content relevant to an increasingly social, tech-savvy and global-trotting Chinese audience, and to make sense of news and events in the Greater China area and in the world for our audience. 


We are looking for a Social Media Editor to join the Hong Kong team. 


The successful candidate must have experience in creating and curating content for social media in the Chinese language, as well as a good feel for strong and distinctive stories. 


High level of spoken and written English is desirable.

Main Responsibilities

Accountable for all social media output, digital content, videos, and innovative editorial projects to serve our Chinese-speaking audiences in China, Taiwan, Hong Kong and beyond.  Ensure BBC Chinese’s social media and digital content adheres to the standards of excellence and efficiency required of the BBC World Service Group, and complies fully with the BBC's editorial guidelines and objectives. Responsible for originating creative and innovative ways of storytelling and implementing them for BBC Chinese, especially for social media consumption.  Play a lead role in communicating BBC Chinese’s social media strategy both within and outside the BBC. Provide guidance and oversight to social media and video journalists in their tasks. Collaborate with BBC News online and Social Media Editors at the BBC World Service to lead on key international and regional stories covered by the BBC for Chinese-speaking audiences.  Lead the change in the workflow to maximize BBC’s reach and impact in Chinese language on social media platforms such as YouTube, Facebook, Twitter, Instagram, X (Twitter) and others.  The post holder will also provide creative team leadership to ensure that the BBC World Service maximises its potential in BBC Chinese for social media users. The post holder will report to the BBC Chinese News Editor and work with all service editors and desk editors in the region. 

Are you the right candidate?

Proven record of leading a social media, video and digital team of journalists in Chinese or other languages. A successful record in working in an online production environment with demonstrable experience and enthusiasm for social media and interactivity. Demonstrates an excellent knowledge of developments in social media and related areas. Demonstrable knowledge of China affairs is essential.  A clear understanding of the needs and profile of the audience and the ability to translate these into imaginative and compelling content, specifically with reference to social media. Comprehensive knowledge of producing and editing textual and video content for publication to high editorial standards. The ability to analyse data and interpret in a relevant way for news output.  Strong skills in using data to drive traffic to websites and to increase the impact of editorial output.  Evidence of sound editorial and community judgement as well as an understanding of the power of online communities. The ability to plan and organise time and resources effectively and to manage projects to conclusion according to deadlines. A good knowledge of English, including complete comprehension of written and spoken English and the ability to communicate effectively. Strong editorial judgement, based on extensive journalistic experience and a thorough understanding of the processes and principles of BBC journalism and relevant journalism law. Excellent knowledge of and understanding of online technology and how it can best be used to maximise the performance of BBC Chinese platforms Ability to motivate and develop editorial staff to produce innovative and imaginative journalism, to help lead innovation on our digital platforms and to develop the capacity of journalists elsewhere in the BBC to produce high quality output for the website. 

Package Description

Job Reference: 15539
Band: D
Contract type: Permanent role 
Location: Office Base is Hong Kong


Local terms and conditions apply

 
Any offer of employment with the BBC will be conditional upon you having the right to work in Hong Kong.

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