Campaign Coordinator

5 months ago

Hong Kong, Hong Kong SAR China Lewis Full time

Region

APAC

Office

Causeway Bay, Hong Kong SAR, China

Department

Account Servicing

Campaign Coordinator

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. In 2021, the TLF granted $1 million to small and large organisations all over the globe. The goal in 2022 is to grant $5 million. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to provide marketing and comms support to maximise the grants’ effectiveness.

Purpose of the Role

The Campaign Coordinator is a PR-focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Campaign Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and be supportive to the team at all times.

Core Responsibilities

Client Management

Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements Supports the new business process by providing research and coordination Assists with the coordination of press tours, events, and review programmes


Media Relations

Understands and avidly follows the news agenda, positioning clients and products within context Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis Develops media and blogger relationships for self and on behalf of the team Monitors relevant news sources and alerts the team to relevant breaking news opportunities Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members Organises and coordinates media interviews and press briefings


Content

Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates Creates press materials and compelling content for both traditional and digital media Creates valuable and insightful briefing sheets to assist clients with their press communications Develops and shares knowledge around how to find a good news angle or hook Focuses on improving writing ability, adapting and refining style to suit the needs of the client


Digital / Social media

Uses social media platforms to expand own network, develop media relationships and positively impact client results Provides social media insight as well as execution and management of related digital activity


Team Working and Development

Ensures personal and deliverable client objectives are met on an ongoing basis Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties Escalates general new business requests to appropriate team members Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director Communicates account performance internally at account reviews Provides reports to the Campaign Director or senior management team on request


General

Supports the Account Servicing team on ad hoc initiatives and projects Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme Contributes and supports the continuous improvement of systems, practices, and policies.

About You

A communications or marketing-related degree (or equivalent) Ideally, experience working in a PR, marketing, or digital communications environment Attention to detail Proven written ability in English and local languages Creative thinking Confident presentation skills Keen interest in the media: print and broadcast Calmness under pressure and ability to achieve tight deadlines Clear interest in current affairs and news agenda

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