Assistant Online Manager

Found in: Talent HK C2 - 1 week ago


Hong Kong, Hong Kong SAR China Estée Lauder Companies Full time

What You Will Achieve

Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies Develop and implement the digital marketing strategy, e-Commerce brand sites, third party platforms, Retailer.com and Omni Channels for business growth for the company including website and social media Enhance the overall brand dotcom consumer journey, including but not limited to website content, purchasing journey, functionality development, and omni-channel features to grow consumer base, traffic, and conversion rate Serve as the key liaison between the Online Team and Brand Team and ensure that the online experience is in line with the brand’s overall strategy Oversee the daily operations of the online business to ensure smooth running of the online platforms Work closely with external and internal stakeholders on marketing, products, creative and system development Manage and prepare regular and ad-hoc reports on key sales and online related metrics Conduct market research and campaign result analysis and generate data-driven recommendations to optimize the online performance
Qualifications

What You Will Need

University degree, preferably in marketing, communication, e-Commerce or related disciplines A minimum of 5 years' working experience in managing online business for a brand or a retailer, or working in an eCommerce player. Media agency background with strong understanding of eCommerce business will also be considered Highly analytical and well-structured in problem solving and presentation Strong business acumen with good understand of how to drive online sales performance utilizing digital marketing and a wide range of data sources Hands-on operational experience managing an eCommerce site would be a strong plus General knowledge of web performance analytics & web development cycle would be a plus Digital media agency experience with experience driving lower-funnel KPIs would be a plus A good team player with strong communication and interpersonal skills Proactive, self-motivated, and independent Can-do attitude with attention to details Well organized and meticulous with the ability to multi-task and work under pressure Good command of written and spoken English and Chinese

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