Marketing Manager

Found in: Talent HK C2 - 2 weeks ago

Hong Kong, Hong Kong SAR China BeiGene Full time

Job Description:

HK Tisle EC& LC indication launch in 2025, government Affairs related communication Take care TW Tisle market planning during pre-launch stage for better synergy Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives Develop and implement promotional campaigns, materials and educational initiatives that are in line with brand strategies Develop critical relationships with Key Opinion Leaders and other allied health care professionals. Set up KOLs communication workshops to understand the patients /physicians insights. Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment Develop the communication material and lobby experts for market access success Provide product knowledge to internal clients. Develop and monitor budgets and forecasts

Qualification Required:

Bachelor degree or above, medical or related majors preferred Above 3 years working experience in pharmaceutical industry in sales and marketing, at least 2 years (PM) / 4 years (SPM)/ 5 years + (GPM) experience of pharmaceutical product management Good Customer Insight including understanding customer needs, behaviors, motivational drivers Product and Industry/Environment Knowledge Be able to collect and analyze data Good capability in strategic thinking/planning Be able to engage and influence internal and external stakeholders to change perception or obtain commitment Proficient in oral and written communication (English) and good MS Office

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

Fosters Teamwork Provides and Solicits Honest and Actionable Feedback Self-Awareness Acts Inclusively Demonstrates Initiative Entrepreneurial Mindset Continuous Learning Embraces Change Results-Oriented Analytical Thinking/Data Analysis Financial Excellence Communicates with Clarity

BeiGene is committed to respect and protect personal information rights of job applicants and will process job applicants’ personal information in accordance with applicable laws and regulations.

If you voluntarily provide your personal information to us, it is deemed as you have acknowledged and consented to (if required by the applicable laws) BeiGene’s Job

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