Manager, Brand Portfolio Activation

JOB SUMMARY

[Location flexible in Hong Kong or Shanghai] The Manager – Brand Portfolio Activation and Standards (For Premium Brands) has three primary responsibilities; 1. Co-develop strategic planning, activation, execution and communications for multi-Brands projects, initiatives and programming. 2. Partner with Premium Brand Management Leaders and Regional Operations Leaders to ensure Brand standards are relevant for GC. 3. Ensure on-Brand products are distinctively different from the different brand or brand segment in our continent. The position collaborates across relevant stakeholders in global and continent Brand management and Brand operations team, regional operations, GDGC, as required to deliver clear, desired outcomes. The incumbent will also have cross functional planning process and responsibilities to minimize work duplication within the Brand team. Involvement and support to all Premium Brands. SCOPE Responsible for the management of Brand portfolio work as determined by the Director: • Key project facilitation and integration across GC • Liaison between global and continent Premium brand management and brand operations • Continent guest experience branded products subject matter expert CANDIDATE PROFILE Education and Experience • Hotel operations experience is strongly preferred. • Prior brand operations and above property management experience is an advantage • International work experience strongly preferred. • Languages: Proficiency in English and Chinese required • Knowledge of collaboration efforts with global brand operations team is preferred • Experience in managing and directing strategic partners / agencies / vendors. • Good presentation and communication skills • Proven ability to co-lead and work with cross-functional teams in support of specific business priorities. • Demonstrated ability to take complex projects and efforts from conception to successful execution. • Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. • Ability to simultaneously manage multiple projects. • Strong team player and ability to foster relationships and collaborate across disciplines CORE WORK ACTIVITIES Managing Projects and Priorities • Co-develop specific goals and plans to prioritize, organize, and accomplish desired work scope as defined by the Director. • Assist Brand Management teams with executional advice for on-brand products and brand standards. • Analyzes information and evaluates results to choose the best solution and solve problems. • Thinks creatively and practically to develop, plan, and implement new Brand portfolio / brand segment programming or initiatives. • Understand and able to deliver strategic reporting and on-brand presentations, etc. as requested. • Provides recommendations to improve the effectiveness of processes or programs. • Understands and meets the needs of key stakeholders when it comes to Brand portfolio work. • Supports achievement of performance goals, budget goals, team goals, etc. Brand Strategy & Planning • Partners with key stakeholders to work on priority Brands and related projects or initiatives • Educates/communicates on-brand product strategy, positioning and implementation • Educates/communicates Brand Standards to a wider audience, not limited to Brand Management Leaders, GMs, Ops Leaders • Acts as an advocate for Brand Standards compliance in the continent. Brand Performance & Development • Pulls through global brand operations strategies while ensuring alignment to GC and market specific objectives • Supports the effective pull-through and localization of specified new brand initiatives in GC • Partners with brand team and other market resources to ensure on-brand products and guest journey are delivered • Constantly monitor brand performance (guest experience) and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives Operations & Culture • Responsible for regular brand operations and brand standards communication with the field and hotels. • Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs. • Provides opening brand support for HALO new hotels as requested. Ensure all branded operations elements of openings are on strategy Style & Design • Provides guidance on branded guest journey operational design-related aspects of experience programming (sensory experience elements, look books) and engages with AVP/ADOPS/Regional Ops leader/Hotels to execute. MANAGEMENT COMPETENCIES Leadership • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of employee decision making and action. • Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges. • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes. Managing Execution • Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization. • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Building Relationships • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. • Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed. Generating Talent and Organizational Capability • Developing Others - Supports the development of other’s skills and capabilities so that they can fulfill current or future job/role responsibilities more effectively. • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Learning and Applying Professional Expertise • Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application. • Technical Acumen – Expertly understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations, generate innovative solutions to approach function-specific work challenges, and function as a thought leader in his or her area of expertise. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. o Reading Comprehension - Understands written sentences and paragraphs in work related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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